Idea management enables you to oversee the flow of ideas from initial concept to commercial realization, and to ensure the best ideas win via a rigorous selection and evaluation process. But the pain points you’re trying to solve, and the path to get to the winning idea, depends on your job role. Here’s an overview of a few of the many job roles that can benefit from the idea management process.

Ideation Facilitators: Lead Brainstorms that Yield Meaningful Results

After you’ve led a successful brainstorm session you’re left to collect the output from sticky notes, whiteboards, or, if it was a digital meeting, from the video recording, chat box, and word docs. This collection step is where all the promising ideas and solutions generated are in jeopardy of being lost, disorganized, or misinterpreted — a demoralizing waste of time and resources.

With a digital whiteboard tool you can capture the ideas in a safe place where they can later be routed to your idea management software for evaluation. This will save you the hassle of sorting through the stickies, docs, and chat boxes, and ensure nothing gets lost or distorted in the process. Best of all, the transparency of the idea management software gives everyone involved visibility into the session’s outcome, so they know their time was well spent. Learn more about how idea management software can help you yield bigger results from your facilitated sessions.

Customer Success: Capture Customer Feedback That Can Inform Your Organization’s Strategic Direction

Customer feedback is critical to developing sales, marketing, and product development initiatives that can delight customers and increase market share. If you don’t have a dedicated place to capture and organize that feedback, chances are it will get lost before it can be acted upon. Idea management software provides a convenient location for storing customer input, making it visible to relevant teams for further evaluation to determine whether it warrants inclusion on their roadmaps. Learn more about how idea management software can help you capture customer input that matters.

Human Resources: Retain Top Talent and Strengthen Company Culture

Employees have raised the bar on what they expect from their employers. Attracting and retaining top talent today means offering a strong company culture where employees feel respected and recognized. While there are many factors that go into fostering these qualities, welcoming feedback and ideas from all employees across the organization can go a long way.

Idea management software provides a centralized hub for employee input, and shows your employees you’re giving it fair consideration through a transparent evaluation process. Ideas and input that are determined to be worth pursuing can then bring an opportunity to express gratitude or even awards for the contributor — a powerful way to show recognition. Learn more about how idea management software can help you build a stronger company culture.

Marketers: Innovate new Ways to Engage Your Audience and Drive Growth

Ideas are the lifeblood of a marketing team, and keeping your audience engaged is the name of the game. The most successful companies accomplish this with fresh, bold, unexpected ideas that stand out from the noise — whether those ideas take the shape of ads, products and services, or value-add resources. Idea management software can help you find the best ideas that are aligned with your target audience’s motivations, and then build a stronger case for stakeholders and managers to buy into their development. Learn more about how idea management software can help select the best ideas that engage your audience and drive growth.

Content Marketers: Fill Your Calendar with Content That Adds Maximum Value

Software that helps you collect, evaluate, prioritize, and track content ideas makes running an effective content calendar a breeze. You can easily enter ideas from a variety of sources such as email, Slack, Microsoft Teams, or web forms, or even on the go via mobile, so that you can collect and store those ideas whenever inspiration strikes. Once the best ideas are selected, integrations with platforms such as Asana, Jira, Airtable, and Monday.com, enable you to easily assign ideas to content creators. Learn more about how idea management software can streamline your content calendar and boost your content’s performance.

Improve Innovation Outcomes Across the Enterprise

Regardless of your job role, you need to continuously manage the flow of inputs from multiple sources in order to set priorities, make budget and resourcing decisions, and ensure teams are working on the right projects that will have the most impact. Idea management software can adapt to the context of your business as well as be flexible for different roles and processes to enhance your organization’s decision making, productivity, and innovation outcomes. Regardless of your job role, you need to continuously manage the flow of inputs from multiple sources in order to set priorities, make budget and resourcing decisions, and ensure teams are working on the right projects that will have the most impact. Idea management software can adapt to the context of your business as well as be flexible for different roles and processes to enhance your organization’s decision making, productivity, and innovation outcomes.