Why Brainstorm when you can WebStorm?

Businesses use WebStorm to gather and manage ideas from unlimited numbers of employees or customers. It establishes an instant and meaningful feedback channel for customers to give feedback, suggestions, new product ideas, cost-cutting suggestions or new feature ideas.

WebStorm also ranks, categorizes and archives all input - creating a permanent record of feedback and institutional knowledge for the organization.

Are You Leveraging Employee & Customer Feedback?

Long-term success in any competitive marketplace demands constant innovation. Lasting innovation requires a steady flow of new ideas. The effectiveness of a company’s innovation efforts is measured by how well promising ideas are selected, nurtured, and transformed into tangible products and services.  WebStorm^TM by Brightidea, Inc. is an Idea Collection and Ranking Portal that facilitates the innovation process by allowing organizations to:

Collect ideas and feedback from employees about new work processes, cost cutting and new product / service ideas.

Solicit feedback & suggestions from customers about product features, new products, marketing and more.

Run open innovation contests and competitions - open to the public or existing users.

WebStorm efficiently records and manages input from thousands of stakeholders.

• Use the power of "crowdsourcing" to rank ideas and allow the best ideas to rise to the top.
• Quickly establish a feedback channel with customers and partners.
• Solicit immediate input from employees at any level and from any organization.

Corporate "Social Networks" for Innovation & Idea Management

Millions of people participate in online social networking communities. Businesses have only recently started to realize the potential that Web 2.0 technologies present to the workplace. Brightidea was the first on-demand service provider to introduce a Corporate Social Networking application designed specifically for collecting and managing ideas.

Incorporating the social networking paradigm in a business environment has many benefits:

• Increases participation by orders of magnitude over traditional methods.
• Drastically shortens timeframes of idea collection and evaluation.
• Promotes collaboration on the creation and refinement of new ideas.
• Fosters a sense of shared involvement in customers and employees.
• No end-user training is required.

Best in Class Technology

Senior leaders of all types of corporations are pointing to innovation as being critical to the growth and survival of their firms. Yet all too often, internal processes for fostering innovation are lacking. With the release of  WebStorm 5.0, Brightidea has engineered a class-leading open innovation social network that provides a powerful tool for accessing the creativity and experience of your customers and employees. It can be configured for internal company use or opened up to customers and partners. Some of the features in WebStorm include:

• Idea Collection
• User Voting and Commenting
• Real-Time Duplicate Checker
• Microsoft Office Integration
• Video Uploads (automatic conversion to Flash Video)
• Single Sign-On (enhanced support for SAML 1.1)
• Configurable Micro-Site (landing page with company branding)
• Dashboard reports
• User Profiles
• Blogging Capability

In addition, WebStorm can be configured as the front-end interface to Brightidea’s Platform. Platform is a comprehensive suite of tools used to manage ideas from conception to reality, with modules for research collaboration, cost estimation and revenue forecasting, and more.