Understand Your Customers Better


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Brightidea Understand

Empower employees to set up a large-scale research project to investigate and analyze customer needs.


Understand Research Icon

Conduct Research
Economically


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Bypass Hidden
Bias


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Engage New
Audiences


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72% of consumers and 89% of business buyers say they expect companies to understand their unique needs and expectations.

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Advanced Capabilities to Better Comprehend Your Customers

Use Brightidea Understand to research a broad range of consumer topics.

Rapid Research Deployment

Get the Ball Rolling Quickly

An Understand study can be rapidly deployed, allowing employees to begin contributing information immediately and minimizing delays in the research team’s review of those contributions.

Understand Mobile Capture

Enable Idea Capture Anytime, Anywhere

Using any mobile device, employees can conduct field research on the fly, easily capturing and contributing ideas anytime, anywhere to help investigate a topic.

Label Change

Quickly Update All Labels on Your Microsite

Research insights are different from ideas or projects. So now with a single click you can change every label in your study’s microsite from ‘idea’ or ‘project’ to ‘research note.’

Rapid Research Deployment

Get the Ball Rolling Quickly

An Understand study can be rapidly deployed, allowing employees to begin contributing information immediately and minimizing delays in the research team’s review of those contributions.

Rapid Research Deployment

Mobile Capture

Enable Idea Capture Anytime, Anywhere

Using any mobile device, employees can conduct field research on the fly, easily capturing and contributing ideas anytime, anywhere to help investigate a topic.

Understand Mobile Capture

One-Click Label Changing

Quickly Update All Labels on Your Microsite

Research insights are different from ideas or projects. So now with a single click you can change every label in your study’s microsite from ‘idea’ or ‘project’ to ‘research note.’

Label Change

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We couldn’t do this before Brightidea at all. To be able to run innovation initiatives on a much bigger scale is phenomenal.

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Fire Up Employee Engagement to Launch Your Innovation Program

READ THE BLOG


Propagate a Culture of Innovation Across Your Company

WATCH THE VIDEO


7 Must Haves for Big Returns on Your Innovation Investment

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What Do You Want to Learn About Your Customers?

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Just One of the Many Innovation Apps on the Brightidea Platform

Your role as an innovation leader is expanding—and we’re right there with you.
Explore the full suite of our innovation apps.