Set Up a Topic for
Design Research and Review


Brightidea Understand Icon

Brightidea Understand

Want new insights into your customers’ behavior?

Our Understand app empowers employees to set up a large-scale design research project to investigate and analyze customer needs.



Research Economically Icon

Conduct
Research
Economically



Bypass Hidden Bias Icon

Bypass
Hidden
Bias



Engage New Audiences Icon

Engage
New
Audiences



We couldn't do this before Brightidea at all. To be able to run innovation initiatives on a much bigger scale is phenomenal.

John Schreiber
Assoc. Director of
Program/Project Mgmt.

Merck White Logo


Advanced Capabilities to Better Understand Your Customers
Use Brightidea Understand to research a broad range of topics over a defined period of time.

rapid-deployment

Rapid Research Deployment
An Understand study can be quickly deployed, allowing employees to begin contributing information immediately and minimizing delays in the research team’s review of those contributions.

Post Idea

Mobile Capture
Using any mobile device, employees can conduct field research on the fly, easily capturing and contributing ideas anytime, anywhere to help investigate a topic.

Label Edit

One-Click Label Changing
Because research insights are different from ideas or projects, with a single click you can now change every label in an Understand study from ‘idea’ or ‘project’ to ‘research note.’ Changing the word in one place for a custom pipeline will update an entire webstorm.

Rapid Deployment Overlay

Rapid Research Deployment
An Understand study can be quickly deployed, allowing employees to begin contributing information immediately and minimizing delays in the research team’s review of those contributions.

Post Idea

Mobile Capture
Using any mobile device, employees can conduct field research on the fly, easily capturing and contributing ideas anytime, anywhere to help investigate a topic.

Label Edit

One-Click Label Changing
Because research insights are different from ideas or projects, with a single click you can now change every label in an Understand study from ‘idea’ or ‘project’ to ‘research note.’ Changing the word in one place for a custom pipeline will update an entire webstorm.




Just One of Many Innovation Apps in the Brightidea Platform
Your role as an innovation leader is expanding—and we’re right there with you.
Explore the full suite of our innovation apps.