Set Up a Topic for
Design Research and Review
Want new insights into your customers’ behavior?
Our Understand app empowers employees to set up a large-scale design research project to investigate and analyze customer needs.
We couldn't do this before Brightidea at all. To be able to run innovation initiatives on a much bigger scale is phenomenal.
Assoc. Director of
Advanced Capabilities to Better Understand Your Customers
Use Brightidea Understand to research a broad range of topics over a defined period of time.
Just One of Many Apps in the Brightidea Platform
Your role as an innovation leader is expanding—and we’re right there with you.
Explore the full suite of our innovation apps. Understand is just one of nine in the Brightidea innovation platform.