Measurably Improve
a Key Business Area


Brightidea Optimize Icon

Brightidea Optimize

Want to solicit ideas for improvement?

With our Optimize app, you can collect suggestions from employees
to make incremental, yet powerful improvements to a business area.



Business Process Icon

Streamline
Business
Processes



Products Services Icon

Improve
Products or
Services



Incremental Updates Icon

Implement
Incremental
Changes



Brightidea's innovation platform helps us maintain our global leadership in customer experience and service excellence.

Joe Locandro
CIO

logo-cathay-white


Advanced Capabilities to Improve an Area of Your Business
Use Brightidea Optimize to explore a broad range of ideas over a defined period of time.

Gallery View

Gallery View
Every idea submitted for each Optimize challenge is presented visually as a tile within a continuously-scrollable matrix that’s easily sorted and filtered through tagging.

Automated Emails

Automated Emails
Keep users continually engaged with your challenges using automated emails. With our new Pipeline Communications area, you’ll know exactly which emails are automated to go out and which ones aren’t, and you can easily customize the content for your needs.

Innovations Dashboard

Performance Tracking
It’s easy to track and compare the performance over time of every idea submitted to your Optimize challenge.

Gallery View

Gallery View
Every idea submitted for each Optimize challenge is presented visually as a tile within a continuously-scrollable matrix that’s easily sorted and filtered through tagging.

Automated Emails Overlay

Automated Emails
Keep users continually engaged with your challenges using automated emails. With our new Pipeline Communications area, you’ll know exactly which emails are automated to go out and which ones aren’t, and you can easily customize the content for your needs.

Innovations Dashboard

Performance Tracking
It’s easy to track and compare the performance over time of every idea submitted to your Optimize challenge.




One of Many Apps in the Brightidea Platform
Your role as an innovation leader is expanding—and we’re right there with you.
Explore the full suite of our innovation apps. Optimize is just one of nine in the Brightidea innovation platform.