“Innovation At Work” Blog
Using Brightidea’s collaborative innovation platform AXA collected 815 ideas that transformed into four prototypes headed to market. The idea evaluation process used a hackathon-like format. And that’s just part of the story.
It took three years for marketing intelligence giant Nielsen to admit their organically growing innovation program wasn’t taking the company far enough fast enough. As Stephanie Hegarty, Innovation Program Manager at Nielsen, puts it, “We weren’t there as a company, we were trying to do it on our own [using only SharePoint], and we learned the hard way.”
The theme of this year’s Birds of a Feather (BOF) event, hosted by Dell in Austin, Texas, was “The Discipline of Innovation.”
When John Jaddou was brought into Cabot as Director of New Business Development/Scouting & Innovation it was for the same reasons many other enterprises have sought innovation program help: The Boston-based company’s innovation efforts – constrained by traditional brainstorming techniques, geography, and ineffective tools – needed a shot in the arm.
Hewlett-Packard’s Head of Innovation, Ahi Gvirtsman, understood clearly the problem the info-tech giant was facing: “One of the pitfalls of corporate innovation is that people only innovate with their peers – engineers with engineers, salespeople with salespeople and so forth.”
Global healthcare leader Merck knew their innovation efforts were in danger of going this route. They had a lot of ideas coming in with an organically growing innovation program, but they needed a system for prioritizing and implementing those ideas to avoid an innovation program stall-out.
In 2005, GE launched Ecomagination – an initiative aimed at developing new power grid technologies over the next decade. Great idea, except five years in they realized something: if they really wanted to succeed in their goal, they couldn’t do it alone.
You don’t hear the word “innovation” much lately without the word “collaborative” in front of it. That’s because as companies dive into innovation as a culture, they’re realizing that it’s not something that can be successful without collaborative participation.
In this Google Hangout Webinar, hear how Innovation Program Leaders from AT&T, AXA and US Bank help their companies in risk adverse industries reach out to create a culture of innovation and effectively “sell” innovation inside their companies.
Whether your company has been innovating all along, or is just getting started with making innovation an intentional focus, there’s one fact that holds true: you can’t accomplish anything without dedicated support for both your overarching innovation program, and the individual challenges it comprises.