The new year has barely begun, but at Brightidea we’re already hyped up for what 2018 has in store. Why? Well, if 2017 was any indication, the year ahead will be the most successful one on record for our customers. Through their innovation initiatives, they’ve... Read more
Here at Brightidea we’re continually impressed with the impact that our customers are making with their innovation programs. That’s why one of the most gratifying parts of our Synthesize conference is to award our best-in-class innovators for what they have... Read more
On October 13 and 14, 2016 in San Francisco, Brightidea will host our inaugural user conference: Synthesize. This event will be a great opportunity to foster the exchange of ideas about ideas, bringing together world-class innovation leaders for two inspiring days of... Read more
There is a lot of discussion around the return one should expect on their corporate innovation program, but little or nothing is done to actually measure and control it. There are a variety of different ways to think about this. Some people talk about the... Read more
In the current “innovate or die” climate, all companies long to achieve innovation success, but many still struggle with the “how”. Since it helps to have a working model to emulate, we sat down with Cisco Innovation Program Manager Stephanie... Read more
Over the last few years I have seen Design Thinking tools used in all types of situations – as a management philosophy, an operational plan and a way to implement a “sexier” version of continuous improvement. Now Design Thinking is gradually becoming a staple of... Read more
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Nikitas Magel
Anthony Madama
Guillermo Beuchat
Joey Greenwald
Vivienne Wang