Today companies innovate to grow their core business or break into new markets, with the aim of differentiating themselves against competitors. By creating new product categories, business models, or solutions to problems that otherwise stymie development, innovation... Read more
The new year has barely begun, but at Brightidea we’re already hyped up for what 2018 has in store. Why? Well, if 2017 was any indication, the year ahead will be the most successful one on record for our customers. Through their innovation initiatives, they’ve... Read more
This blog post is republished from an interview by Innoboard of Paul Tran, Brightidea’s Director of Enterprise Sales and Global Partnership. Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently.... Read more
As 2017 draws to a close, it’s a great time for us to share the year’s most popular posts on the Brightidea blog. These were articles that got the highest readership and most engagement on social channels, reflecting some topics the innovation management... Read more
Ed Danis, Corporate Innovation Manager at Lockheed Martin, recently shared his insights at Synthesize 2017. A summary of his talk follows. Lockheed Martin is almost synonymous with innovation, so it may come as a surprise to learn that innovation is not always easy... Read more
The Caterpillar’s Edge is a book about embracing change to gain a competitive edge and flourish in today’s global business climate. Its author, Sid Mohasseb, is an adjunct professor, a venture capitalist, a corporate CEO, the former strategic innovation lead in... Read more
It’s come and gone, but at Brightidea we’re still basking in the afterglow of our second annual user conference, Synthesize. With a vision of sparking the inspiration, creativity, and collaboration of the Brightidea community, the event was billed as a unique... Read more
Brightidea customers are accomplishing some pretty amazing things in their innovation programs—and if it weren’t for them, neither our company nor our industry-leading platform would be where they are today. Every year, we recognize the... Read more
No longer a rarity these days, industry disruption is becoming a clear and present danger. Knowing this, even the most established and successful companies are investing in smarter innovation strategies to defend against being blindsided into obsolescence. By allowing... Read more
By nature, big companies are risk averse, fearing that risky endeavors can hurt their brand. But the irony is that this kind of avoidance strategy ends up threatening their long-term survival. According to Innovation Enterprise, “Fifty-two percent of the firms that... Read more
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Nikitas Magel
This blog post is republished from an interview by Innoboard of Paul Tran, Brightidea’s Director of Enterprise Sales and Global Partnership. Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently.... Read more
Paul Tran
Daniel Sisson
Cameron Ackbury
No longer a rarity these days, industry disruption is becoming a clear and present danger. Knowing this, even the most established and successful companies are investing in smarter innovation strategies to defend against being blindsided into obsolescence. By allowing... Read more
Genevieve Wang