The Caterpillar’s Edge is a book about embracing change to gain a competitive edge and flourish in today’s global business climate. Its author, Sid Mohasseb, is an adjunct professor, a venture capitalist, a corporate CEO, the former strategic innovation lead in... Read more
It’s come and gone, but at Brightidea we’re still basking in the afterglow of our second annual user conference, Synthesize. With a vision of sparking the inspiration, creativity, and collaboration of the Brightidea community, the event was billed as a unique... Read more
Brightidea customers are accomplishing some pretty amazing things in their innovation programs—and if it weren’t for them, neither our company nor our industry-leading platform would be where they are today. Every year, we recognize the... Read more
No longer a rarity these days, industry disruption is becoming a clear and present danger. Knowing this, even the most established and successful companies are investing in smarter innovation strategies to defend against being blindsided into obsolescence. By allowing... Read more
By nature, big companies are risk averse, fearing that risky endeavors can hurt their brand. But the irony is that this kind of avoidance strategy ends up threatening their long-term survival. According to Innovation Enterprise, “Fifty-two percent of the firms that... Read more
Silicon Valley is the heart of entrepreneurship. New technologies are created each day to help companies improve revenue, decrease costs, innovate and to disrupt their space. Pick a table in a coffee shop in Silicon Valley—any table—and the odds are you will hear two... Read more
Unless you’ve been living under a rock (or the bottom of the ocean), you’ve no doubt heard of the reality television series Shark Tank. For the uninitiated, the show features aspiring entrepreneur-contestants pitching their proposals for new business ventures to a... Read more
Here at Brightidea we’re continually impressed with the impact that our customers are making with their innovation programs. That’s why one of the most gratifying parts of our Synthesize conference is to award our best-in-class innovators for what they have... Read more
Planting the seed of innovation involves risk. It can consume a great deal of time, energy, and resources with no guarantee of return. But when that seed grows into something fruitful, the payoff for a business willing to make the investment can be immense. In... Read more
Ah, summer is here. With the days now warmer and brighter, it’s time to dig out your sunscreen, flip flops, and swimsuits. It’s also the perfect opportunity for us to announce our Summer 2017 Release, bringing you a bunch of handy improvements that will help you get... Read more
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Cameron Ackbury
Nikitas Magel
Genevieve Wang
Anthony Madama
Planting the seed of innovation involves risk. It can consume a great deal of time, energy, and resources with no guarantee of return. But when that seed grows into something fruitful, the payoff for a business willing to make the investment can be immense. In... Read more
Joseph Childress