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Nielsen Soars in the Ratings with Brightidea

sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
It took three years for marketing intelligence giant Nielsen to admit their organically growing innovation program wasn’t taking the company far enough fast enough. As Stephanie Hegarty, Innovation Program Manager at Nielsen, puts it, “We weren’t there as a company,... Read more

7 Key Takeaways from Birds of a Feather 2015

7 Key Takeaways from Birds of a Feather 2015
sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
The theme of this year’s Birds of a Feather (BOF) event, hosted by Dell in Austin, Texas, was “The Discipline of Innovation.” Discipline might seem an unlikely component of innovation, which many view as the byproduct of a creative spark that can’t be quantified or... Read more

How Cabot Broke Free of Innovation Constraints and Went Global

How Cabot Broke Free of Innovation Constraints and Went Global
sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
When John Jaddou was brought into Cabot as Director of New Business Development/Scouting & Innovation it was for the same reasons many other enterprises have sought innovation program help: The Boston-based company’s innovation efforts – constrained by traditional... Read more

How Innovation Platform Flexibility Changed the Game for HP Software

How Innovation Platform Flexibility Changed the Game for HP Software
sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
Hewlett-Packard’s Head of Innovation, Ahi Gvirtsman, understood clearly the problem the info-tech giant was facing: “One of the pitfalls of corporate innovation is that people only innovate with their peers – engineers with engineers, salespeople with salespeople and... Read more

Innovation is More Than a Handful of Great Ideas

Innovation is More Than a Handful of Great Ideas
sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
Innovation is More Than a Handful of Great Ideas There’s nothing more worthless than a bunch of great ideas that “coulda been” – at least from an innovation standpoint. Global healthcare leader Merck knew their innovation efforts were in danger of going this route.... Read more

How Crowdsourcing is Helping GE Power the World

How Crowdsourcing is Helping GE Power the World
sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
In 2005, GE launched Ecomagination – an initiative aimed at developing new power grid technologies over the next decade. Great idea, except five years in they realized something: if they really wanted to succeed in their goal, they couldn’t do it alone. It’s an issue... Read more
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  • How We Use Ideaspace to Bring Customer Ideas to Light
  • Brightidea Summer Product Update 2019: Keep Innovation Moving
  • Fall 2018 Release: Brightidea Innovation Cloud 2.0
  • Brightidea Innovation Cloud Continues its #1 Rank in Newly Published Idea Management Report
  • Preparing Tomorrow’s Innovation Leaders: A Conversation with MIT’s Gene Keselman


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