Reading Time: 2 minutesHewlett-Packard’s Head of Innovation, Ahi Gvirtsman, understood clearly the problem the info-tech giant was facing: “One of the pitfalls of corporate innovation is that people only innovate with their peers – engineers with engineers,... Read more
Reading Time: 2 minutesInnovation is More Than a Handful of Great Ideas There’s nothing more worthless than a bunch of great ideas that “coulda been” – at least from an innovation standpoint. Global healthcare leader Merck knew their innovation efforts were in danger... Read more
Reading Time: 2 minutesIn 2005, GE launched Ecomagination – an initiative aimed at developing new power grid technologies over the next decade. Great idea, except five years in they realized something: if they really wanted to succeed in their goal, they couldn’t do... Read more
Reading Time: 3 minutesIf you missed our extremely informative Google Hangout this week on Selling Innovation Management Inside Your Enterprise we have highlights to help you sort out your internal sales pitch. First, a quick hat tip to our panelists who all work at... Read more
Reading Time: 2 minutesBrightidea has helped enable powerful companies to distinguish themselves from competitors within their respective industries. Brightidea customers shared their unique success stories using Brightidea’s innovation program software in a series of... Read more
Reading Time: 4 minutesHaving worked with some of the world’s most innovative companies over the past 15 years, Brightidea has seen where idea management can come up short. The ability to crowdsource ideas from your employees, customers, and others can be a powerful... Read more
Steve Bell
Gretchen Hoffman
Reading Time: 4 minutesHaving worked with some of the world’s most innovative companies over the past 15 years, Brightidea has seen where idea management can come up short. The ability to crowdsource ideas from your employees, customers, and others can be a powerful... Read more
