Customer Success Archives | Brightidea

How Cabot Broke Free of Innovation Constraints and Went Global

Steve Bell

Reading Time: 2 minutesWhen John Jaddou was brought into Cabot as Director of New Business Development/Scouting & Innovation it was for the same reasons many other enterprises have sought innovation program help: The Boston-based company’s innovation efforts –... Read more

How Innovation Platform Flexibility Changed the Game for HP Software

Steve Bell

Reading Time: 2 minutesHewlett-Packard’s Head of Innovation, Ahi Gvirtsman, understood clearly the problem the info-tech giant was facing: “One of the pitfalls of corporate innovation is that people only innovate with their peers – engineers with engineers,... Read more

Innovation is More Than a Handful of Great Ideas

Steve Bell

Reading Time: 2 minutesInnovation is More Than a Handful of Great Ideas There’s nothing more worthless than a bunch of great ideas that “coulda been” – at least from an innovation standpoint. Global healthcare leader Merck knew their innovation efforts were in danger... Read more

How Crowdsourcing is Helping GE Power the World

Steve Bell

Reading Time: 2 minutesIn 2005, GE launched Ecomagination – an initiative aimed at developing new power grid technologies over the next decade. Great idea, except five years in they realized something: if they really wanted to succeed in their goal, they couldn’t do... Read more

Selling Innovation Internally, Regardless of Your Audience

Gretchen Hoffman

Reading Time: 3 minutesIf you missed our extremely informative Google Hangout this week on Selling Innovation Management Inside Your Enterprise we have highlights to help you sort out your internal sales pitch. First, a quick hat tip to our panelists who all work at... Read more

These Innovation Program Successes Can Be Yours

Gretchen Hoffman

Reading Time: 2 minutesBrightidea has helped enable powerful companies to distinguish themselves from competitors within their respective industries. Brightidea customers shared their unique success stories using Brightidea’s innovation program software in a series of... Read more