Customer Success Archives | Brightidea

Brightidea Fall 2015 Release Recap

Steve Bell

Reading Time: < 1 minuteOn October 21, Brightidea announced its Fall 2015 release. Over a year in the making, the release heralds in a new era of innovation management. The focus of the release was the introduction of the industry’s first-ever software designed to... Read more

Characteristics & Secrets of RockStar Innovation Program Managers

Gretchen Hoffman

Reading Time: 3 minutesManaging Corporate Innovation Programs is not easy and finding the right people who can lead the innovation initiative to success is not easy. It takes a unique set of skills to be a RockStar Innovation Leader. Just what kinds of skills does an... Read more

Getting Started with Corporate Innovation – Expert Panelists Tell All!

Gretchen Hoffman

Reading Time: 3 minutesBusinesses that are innovating regularly (and well) are the envy of those who know innovation is important, but not how to “get there.” A host of challenges can stand in the way – not least of which is a lack of understanding of the... Read more

Get Great Engagement with Your Innovation Program. Kaiser Does.

Gretchen Hoffman

It’s never easy to build internal buy-in around something new in an enterprise. And that difficulty is compounded when there’s an air of uncertainty around the how, when and why the ‘new something’ is being done. Innovation programs feel the brunt of this resistance,... Read more

How the World’s Largest Insurance Company is Transforming Itself for the 21st Century

Steve Bell

AXA Chairman and CEO Henri de Castries knows the commitment it takes to innovate: “We will be able to transform innovation into business success only if we put all our energy in it,” he stated in a news piece on the global insurance/asset management company’s... Read more

Nielsen Soars in the Ratings with Brightidea

Steve Bell

Reading Time: 2 minutesIt took three years for marketing intelligence giant Nielsen to admit their organically growing innovation program wasn’t taking the company far enough fast enough. As Stephanie Hegarty, Innovation Program Manager at Nielsen, puts it, “We... Read more