Presentations & Interviews by Brightidea


CEO Matthew Greeley discusses the challenge of avoiding the commoditization of your brand and products.
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ZDNet Whiteboard

Matthew discussing the challenges and opportunities of adopting Web 2.0 technologies in the workplace, and key considerations for success when deploying social networks to support innovation.
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Interviews with Brightidea Customers


Jeff Ferreira-Pro – VSP Global

Jeff Ferreira-Pro serves as Idea Curator at leading eye and vision care provider VSP Global’s innovation lab, The SHOP. Jeff discusses his experiences in crafting an innovation program at VSP and how Brightidea has continued to help his organization.
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Julianna Benedick – Panasonic

Julianna Benedick, Director of Marketing for Panasonic, speaks about the structure and breadth of Panasonic’s Brightidea-powered innovation program.
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