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Brightidea User Conference

Synthesize 2018


Clorox: Opening Innovation to a Broader Ecosystem

Watch a lively fireside chat between Navin Kunde, Business Networks Leader of R&D at Clorox, and Brightidea CEO Matt Greeley, at Synthesize 2018, the premier conference for corporate innovators, held at the San Francisco Museum of Modern Art.

During their chat, Navin and Matt discuss:

  • How a radical practice early on to engage in open innovation became baked into the company’s current brand and product strategy
  • The challenges and rewards of cultivating an internal culture open to sharing proprietary developments with external resources
  • How Clorox’s partnerships with external innovators, including startups, has allowed it to compete with much larger CPG conglomerates

Watch the Presentation