Clorox: Opening Innovation to a Broader Ecosystem

Watch a lively fireside chat between Navin Kunde, Business Networks Leader of R&D at Clorox, and Brightidea CEO Matt Greeley, at Synthesize 2018, the premier conference for corporate innovators, held at the San Francisco Museum of Modern Art.

During their chat, Navin and Matt discuss:

• How a radical practice early on to engage in open innovation became baked into the company’s current brand and product strategy
• The challenges and rewards of cultivating an internal culture open to sharing proprietary developments with external resources
• How Clorox’s partnerships with external innovators, including startups, has allowed it to compete with much larger CPG conglomerates