Solve: Mastering the Samurai Way

Watch Brightidea’s Jesse Leone, Technical Services Manager, and Alison Heisner, Senior Product Manager, present the benefits of digital transformation during Synthesize 2017, the premier conference for corporate innovation managers, held at the San Francisco Museum of Modern Art.

In their discussion, Jesse and Alison explain how to run an innovation program successfully—often in the face of doubts, rejection, and constant battles to survive—using effective techniques in engaging close-minded executives and accessing hard-to-reach employees.