Calculating ROI with David Carter

Tracking projections and outcomes provides tremendous value for your company and innovation program. In this workshop at our annual user conference in San Francisco, Synthesize, Brightidea VP of Finance, David Carter, explains exactly what your innovation program needs to deliver effective ROI. Watch the session and learn:

• Why we bother with ROI and how to create an innovation budget
• Effective ways to ensure ongoing reporting and monitoring in your program
• How to record projections and outcomes using the Brightidea platform