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Brightidea User Conference

Synthesize 2017


Pitch: Taking Innovation to the Next Level

Watch Brian Benson, Brightidea Senior Innovation Consultant, and Josh Robinson of Clorox’s Open Innovation team, present the benefits of a pitch competition during Synthesize 2017, the premier conference for corporate innovation managers, held at the San Francisco Museum of Modern Art.

In their discussion, Josh explains the process and outcome of running Clorox’s 2017 internal idea competition, which achieved record-breaking engagement using the Brightidea Pitch app.

Watch the Presentation