News & Highlights about Brightidea, the Leader in On-Demand Innovation Management.

Brightidea and its products have been features in dozens of online and offline publications, including Forbes, the Washington Post and Business Week.

How Can Web Tech Help Enterprises with Innovation Management?
The idea of using the web to ask customers, partners, and employees for ideas is nothing new. "The web only enables the floodgates to open. Brightidea aims to help companies process and filter this flood of ideas so that they get the context needed to implement them."

Tech CEOs: Will they step up in a downturn?
Use innovation management tools. Companies need software that collects, screens and executes employee and partner ideas on the fly. Forrester noted collaboration tools from companies like Brightidea and Imaginatik. Tech companies also need to measure innovation performance and tie it to key performance indicators.

The Power of the Prize: Lo and behold, contests actually work to spur innovation...
"We're looking for the next billion-dollar business," says David Hsieh, senior director of marketing at Cisco's Emerging Technologies Group. He's one of the leaders of the I-Prize, which will give one team the chance to join the company to head a new emerging-technology business...

Cisco Pays Big for New Ideas: Competitions... drawing thousands of contestants from around the world
Competitions from the likes of Microsoft and Virgin are sparking innovation and drawing thousands of contestants from around the world.

Cisco's I-Prize... David Hsieh, director of marketing at Cisco's emerging technologies group, and Guido Jouret, the group's chief technology officer, pulled the whole thing together in just 30 days on a shoestring budget.

InformationWeek: Brightidea: Social Networking at the Office
....A marquee client for Brightidea.com is Cisco, which uses the platform to create custom portals that spark collaboration with customers, employees, or partners. According to Greeley, Cisco has seen impressive results using the platform, generating more than 700 ideas from almost 1,500 members in 100 countries. Try to do that with some Web-based surveys and polling widgets.

Social Startup Looks to Manage Bright Ideas
Looking to vault Salesforce.com and Spigit in idea management, Brightidea socializes its platform...Unlike with other "crowdsourcing" portals that rank ideas, such as UserVoice, Salesforce.com's Salesforce Ideas or Spigit's InnovationSpigit, Brightidea CEO Matthew Greeley told eWEEK, he and his team of 30 employees formulate the back end of the idea pipeline. "It's great to pile up a bunch of ideas from customers, but if you don't have the back-end process to move those ideas through the organization and track their implementation, you're really just creating a new problem for yourself," Greeley said.

Information Week: How Will Your Social Computing Strategy Deliver ROI?
Companies are finally realizing the more you can apply the fundamentals of Web 2.0 to specific business objectives, the better the chance at ROI.

Entrepreneur's Journal: striking gold from other people's ideas
In the case of Cisco, the company has established the I-Prize competition so as to find the next billion-dollar idea. The company says it may invest up to $10 million into the winning idea... there are web-based systems that are especially designed for harnessing and managing ideas, such as BrightIdea.com. And yes, the company offers a small business version of its Webstorm product.

Brightidea.com manages your bright ideas
Brightidea.com is one of the companies on my 2008 watch list. The company offers enterprises a process in which they can encourage and manage innovation. Last month I sat down with Matthew Greeley, CEO and founder, at my favorite business meeting place, the “Lucky Penny” diner in San Francisco (24hr breakfasts!)...

Quantifying Innovation as a Key Corporate Value
Experian's successful implementation of the Brightidea Solution has produced significant growth results. The problem, senior management determined, was how to implement a system for managing innovation across such a large, diverse organization, and furthermore, how to implement that solution quickly enough to make a difference...

The Business Case for In-house Social Networks
Brightidea CEO, Matthew Greeley, comments on the value of in-house social innovation. Right there is a key payoff of these tools: They enable faster ways to locate expertise within a company. Say there’s an immediate need to locate a speaker of an obscure Indian dialect. With the right social networking tools installed, all it will take is a few mouseclicks to locate internal experts – problem solved.

KM World & Intranets 2007
Takeaway 'nugget' from the conference: Brightidea is a company that can actually power ideas into reality - not just gather and talk about them. A lot of organizations talk about innovation but lack the resources to measure it. Brightidea.com is an innovation pipeline management system that offers the ability to quantify ideas and can give executives a report, or picture, in real-time by business unit, group, geo location, etc. Reasons Laura DeSoto, SVP of Synergy and Innovation, Experian.com, selected the product: Very flexible, customizable, hosted solution, easy-to-implement/add new partners to the tool, great service received from Brightidea.com group.

Turning Our Thoughts to Giving
Brightidea not only believes in the democratization of innovation, but also in a democratic approach to corporate philanthropy. "Anyone in the company can suggest an initiative, or vote on the initiatives suggested by others," says CEO Matt Greeley. "During the holidays we award the suggestion with the most votes with a budget and people to Make it a reality. Currently there are several proposals related to 'green' initiatives for this year’s contest."

Customer-Driven Innovation
Brightidea has distinguished itself from the pack thanks to one significant factor: Implementation. Brightidea’s differentiator is that it allows customers to track ideas all the way through implementation. “I don’t think it’s enough for companies just to pile up 5000 ideas and then sit on them,” Greeley said. “That just pisses off the customers and the employees.” ...The implementation stage of Brightidea’s solution allows management to set the parameters on the process, so that innovation doesn’t elbow out other operational concerns.

Innovation Networks
Brightidea management briefs the author on the topic of innovation management. You need a process but you also need a network aspect (read the article below) and you also need to address the "fuzzy front end" of innovation (perhaps leveraging tools such as blogs, wikis, tagging, etc).

Financial Times: You can't stop them talking
The site does an amazing thing – it welcomes comments and conversation while allowing users to take any of it and republish, says a comment from Ignite, a US “social media agency”. “It clearly understands that the destination of the conversations will likely be covered elsewhere, and allows the tools to do so.”


	How Can Web Tech Help Enterprises with Innovation Management? The idea of using the web to ask customers, partners, and employees for ideas is nothing new. "The web only enables the floodgates to open. Brightidea aims to help companies process and filter this flood of ideas so that they get the context needed to implement them."

	Tech CEOs: Will they step up in a downturn? Use innovation management tools. Companies need software that collects, screens and executes employee and partner ideas on the fly. Forrester noted collaboration tools from companies like Brightidea and Imaginatik. Tech companies also need to measure innovation performance and tie it to key performance indicators.

	The Power of the Prize: Lo and behold, contests actually work to spur innovation... "We're looking for the next billion-dollar business," says David Hsieh, senior director of marketing at Cisco's Emerging Technologies Group. He's one of the leaders of the I-Prize, which will give one team the chance to join the company to head a new emerging-technology business...

	Cisco Pays Big for New Ideas: Competitions... drawing thousands of contestants from around the world Competitions from the likes of Microsoft and Virgin are sparking innovation and drawing thousands of contestants from around the world. Cisco's I-Prize... David Hsieh, director of marketing at Cisco's emerging technologies group, and Guido Jouret, the group's chief technology officer, pulled the whole thing together in just 30 days on a shoestring budget.

	InformationWeek: Brightidea: Social Networking at the Office ....A marquee client for Brightidea.com is Cisco, which uses the platform to create custom portals that spark collaboration with customers, employees, or partners. According to Greeley, Cisco has seen impressive results using the platform, generating more than 700 ideas from almost 1,500 members in 100 countries. Try to do that with some Web-based surveys and polling widgets.

	Social Startup Looks to Manage Bright Ideas Looking to vault Salesforce.com and Spigit in idea management, Brightidea socializes its platform...Unlike with other "crowdsourcing" portals that rank ideas, such as UserVoice, Salesforce.com's Salesforce Ideas or Spigit's InnovationSpigit, Brightidea CEO Matthew Greeley told eWEEK, he and his team of 30 employees formulate the back end of the idea pipeline. "It's great to pile up a bunch of ideas from customers, but if you don't have the back-end process to move those ideas through the organization and track their implementation, you're really just creating a new problem for yourself," Greeley said.

	Information Week: How Will Your Social Computing Strategy Deliver ROI? Companies are finally realizing the more you can apply the fundamentals of Web 2.0 to specific business objectives, the better the chance at ROI.

	Entrepreneur's Journal: striking gold from other people's ideas In the case of Cisco, the company has established the I-Prize competition so as to find the next billion-dollar idea. The company says it may invest up to $10 million into the winning idea... there are web-based systems that are especially designed for harnessing and managing ideas, such as BrightIdea.com. And yes, the company offers a small business version of its Webstorm product.

	Brightidea.com manages your bright ideas Brightidea.com is one of the companies on my 2008 watch list. The company offers enterprises a process in which they can encourage and manage innovation. Last month I sat down with Matthew Greeley, CEO and founder, at my favorite business meeting place, the “Lucky Penny” diner in San Francisco (24hr breakfasts!)...
	Quantifying Innovation as a Key Corporate Value Experian's successful implementation of the Brightidea Solution has produced significant growth results. The problem, senior management determined, was how to implement a system for managing innovation across such a large, diverse organization, and furthermore, how to implement that solution quickly enough to make a difference...

	The Business Case for In-house Social Networks Brightidea CEO, Matthew Greeley, comments on the value of in-house social innovation. Right there is a key payoff of these tools: They enable faster ways to locate expertise within a company. Say there’s an immediate need to locate a speaker of an obscure Indian dialect. With the right social networking tools installed, all it will take is a few mouseclicks to locate internal experts – problem solved.

	KM World & Intranets 2007 Takeaway 'nugget' from the conference: Brightidea is a company that can actually power ideas into reality - not just gather and talk about them. A lot of organizations talk about innovation but lack the resources to measure it. Brightidea.com is an innovation pipeline management system that offers the ability to quantify ideas and can give executives a report, or picture, in real-time by business unit, group, geo location, etc. Reasons Laura DeSoto, SVP of Synergy and Innovation, Experian.com, selected the product: Very flexible, customizable, hosted solution, easy-to-implement/add new partners to the tool, great service received from Brightidea.com group.

	Turning Our Thoughts to Giving Brightidea not only believes in the democratization of innovation, but also in a democratic approach to corporate philanthropy. "Anyone in the company can suggest an initiative, or vote on the initiatives suggested by others," says CEO Matt Greeley. "During the holidays we award the suggestion with the most votes with a budget and people to Make it a reality. Currently there are several proposals related to 'green' initiatives for this year’s contest."

	Customer-Driven Innovation Brightidea has distinguished itself from the pack thanks to one significant factor: Implementation. Brightidea’s differentiator is that it allows customers to track ideas all the way through implementation. “I don’t think it’s enough for companies just to pile up 5000 ideas and then sit on them,” Greeley said. “That just pisses off the customers and the employees.” ...The implementation stage of Brightidea’s solution allows management to set the parameters on the process, so that innovation doesn’t elbow out other operational concerns.

	Innovation Networks Brightidea management briefs the author on the topic of innovation management. You need a process but you also need a network aspect (read the article below) and you also need to address the "fuzzy front end" of innovation (perhaps leveraging tools such as blogs, wikis, tagging, etc).

	Financial Times: You can't stop them talking The site does an amazing thing – it welcomes comments and conversation while allowing users to take any of it and republish, says a comment from Ignite, a US “social media agency”. “It clearly understands that the destination of the conversations will likely be covered elsewhere, and allows the tools to do so.”