Sand Hill Group Recognizes Brightidea as leading SaaS Innovator.

Brightidea Inc.'s CEO and Co-Founder Matthew Greeley to present at CMP Technology's Annual Software 2007 as a leader in innovation.

SAN FRANCISCO, April 1, 2007 -- Sand Hill Group made public today that Brightidea Incorporated will be one of few handful selected software companies to present at their Innovation Showcase, which underscores innovators in the venture software manufacturing business at CMP Technology's annual Software 2007 event. Matthew Greeley, CEO of Brightidea Inc will be presenting his company's future goals for the brightidea.com software, but more importantly will present his views on the short and long-term outlook of this vastly growing sector of innovation management tooling.

"This year's Showcase winners illustrate that innovation is alive and well in the software space," said M.R. Rangaswami, Sand Hill Group co-founder and Software 2007 executive conference director. The Software 2007 event, where this year's theme is "Powered by Innovation", will be held at the Santa Clara Convention Center on May 8-9, 2007. In its fourth year, Software 2007 is expected to attract more than 2,000 software CEOs, VPs, CIOs, venture capitalists, private equity partners, investment bankers, press and analysts, and industry professionals.

Brightidea Incorporated was selected in the Software-as-a-Service category in the Innovation Showcase winners group mainly because of the company's vast increase in leadership in this category as more and more customers begin to understand and make use of their self-managing tools. With considerable revenues, Brightidea Inc. represents the next generation of pioneers that are filling out the suite of Software-as-a-Service applications across critical business divisions.

As the global leader in Innovation Management software, Brightidea Inc.'s leading online On-Demand product tool Brightidea.com has driven more success than any other Innovation Management solution. The Brightidea.com solution delivers more features, more powerful customization, easier integration, and the best overall end-user experience. And best of all, it can all be deployed immediately around the globe.

"Companies of all sizes have been using Innovation Management technologies to turn ideas into profits for years," said Matthew Greeley, CEO and co-founder of Brightidea Inc. "Brightidea Inc.'s goal in all this is simply to help these companies with our simple to use, quickly to access and instantly implemented Brightidea.com software. Our Innovation Process Management (IPM) software is growing in number of companies utilizing it and the number of users has skyrocketed in the past few years with no end in sight. Being nominated as one of the leading software companies in the Software-as -a-Service Innovation Software is an amazing justification of the success Brightidea Incorporated has seen in this market."

About Sand Hill Group
Sand Hill Group serves the $600+ billion software, services and solutions market by providing investment and management advice to emerging enterprise technology leaders. Sand Hill also owns Sandhill.com – the premier destination site and resource center for CEOs, VPs, Entrepreneurs, VCs and for members of the software industry ecosystem. Its weekly electronic newsletter is read by thousands of executives. Sand Hill produces the ‘Enterprise' and ‘Software' conferences for CEOs and executives in the industry and creates high-impact research reports for its constituents.

About Brightidea
Brightidea Inc. is the global leader in the Innovation Process Management (IPM) software market. The company's enterprise software is designed to assist managers in all areas of innovation with templates and workflows specifically designed for accelerating: new product development, process improvement, cost cutting, intellectual property, technology adoption, marketing, strategy, and business model innovation. The software is delivered as an Internet subscription service so managers can get started without involvement from IT or approval for a major capital request. Customers can subscribe to an individual module, multiple modules or the entire integrated suite. Currently it is used by over 250 organizations worldwide, including: British Telecom, Nationwide Insurance, Bristol Myers Squibb, Bosch, Emerson, and the U.S. Department of Defense.

Brightidea Inc. recently launched the first ever On-Demand Innovation Management service, specifically designed to meet the needs of midsize organizations, and divisions of larger companies. The service offers a comprehensive suite of Innovation Management tools that improve the efficiency and effectiveness of an organization's innovation processes. The Brightidea.com On-Demand service is currently in use at: DHL, Reliant Energy, ADS, Stryker Corp., and Honeywell. Brightidea, Inc. continues to offer their class-leading enterprise solution to larger organizations.

Contact:
Kelly Krebs
Horn Group, Inc.
Tel: 415-905-4059
kkrebs@horngroup.com

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