Customer Success Archives | Brightidea

How Cabot Broke Free of Innovation Constraints and Went Global

Steve Bell

When John Jaddou was brought into Cabot as Director of New Business Development/Scouting & Innovation it was for the same reasons many other enterprises have sought innovation program help: The Boston-based company’s innovation efforts – constrained by traditional... Read more

How Innovation Platform Flexibility Changed the Game for HP Software

Steve Bell

Hewlett-Packard’s Head of Innovation, Ahi Gvirtsman, understood clearly the problem the info-tech giant was facing: “One of the pitfalls of corporate innovation is that people only innovate with their peers – engineers with engineers, salespeople with salespeople and... Read more

Innovation is More Than a Handful of Great Ideas

Steve Bell

Innovation is More Than a Handful of Great Ideas There’s nothing more worthless than a bunch of great ideas that “coulda been” – at least from an innovation standpoint. Global healthcare leader Merck knew their innovation efforts were in danger of going this route.... Read more

How Crowdsourcing is Helping GE Power the World

Steve Bell

In 2005, GE launched Ecomagination – an initiative aimed at developing new power grid technologies over the next decade. Great idea, except five years in they realized something: if they really wanted to succeed in their goal, they couldn’t do it alone. It’s an issue... Read more

Selling Innovation Internally, Regardless of Your Audience

Gretchen Hoffman

If you missed our extremely informative Google Hangout this week on Selling Innovation Management Inside Your Enterprise we have highlights to help you sort out your internal sales pitch. First, a quick hat tip to our panelists who all work at risk adverse companies... Read more

These Innovation Program Successes Can Be Yours

Gretchen Hoffman

Brightidea has helped enable powerful companies to distinguish themselves from competitors within their respective industries. Brightidea customers shared their unique success stories using Brightidea’s innovation program software in a series of case studies. These... Read more

How Cabot Broke Free of Innovation Constraints and Went Global

How Innovation Platform Flexibility Changed the Game for HP Software

Innovation is More Than a Handful of Great Ideas

How Crowdsourcing is Helping GE Power the World

Selling Innovation Internally, Regardless of Your Audience

These Innovation Program Successes Can Be Yours

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