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New Study: Who’s Driving Innovation at the Enterprise?

New Study: Who’s Driving Innovation at the Enterprise?
Gretchen Hoffman
  • Tips and Best Practices
  • Customer Success
  • Innovation
Reading Time: 2 minutesInnovation is hard. You not only have to come up with an inspiring idea and get executive buy-in, but also manage the organizational gauntlet to turn that idea into reality. But the payoff is worth it… since you can literally change the world!... Read more

Innovation Success Is Uncertain – Or Is It?

Innovation Success Is Uncertain – Or Is It?
Gretchen Hoffman
  • Customer Success
  • Innovation
Reading Time: 2 minutesEvery enterprise is chock full of people with great ideas…that are never realized. Unless, of course, that enterprise has an innovation framework in place to elicit, vet and implement these ideas. Many do not though, unfortunately. And... Read more

If You Want To Unleash Innovation, You Need To Put Your Community to Work

Gretchen Hoffman
  • Tips and Best Practices
  • Customer Success
Reading Time: 2 minutesYour enterprise might be ready to innovate, but is it stuck in a perpetual “ready to innovate” loop? If so, it’s time to take action. And our recent webinar, with Jim Lundy, CEO and Lead Analyst of Aragon Research, offers lots of insight around... Read more

Innovation Programs By Design

Innovation Programs By Design
Gretchen Hoffman
  • Tips and Best Practices
  • Customer Success
  • Innovation Strategies and Trends
Reading Time: 3 minutesIn this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance –... Read more

BrightWorks Platform Powering 2015 Rathmann Innovation Challenge

BrightWorks Platform Powering 2015 Rathmann Innovation Challenge
Gretchen Hoffman
  • Customer Success
  • Innovation Strategies and Trends
  • Innovation
Reading Time: 2 minutesBrightidea’s BrightWorks Platform Powering 2015 Rathmann Innovation Challenge What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best... Read more

Autoliv’s Evolving Innovation Program with Director Greg Thompson

Kate Pietrelli
  • Innovation
  • Tips and Best Practices
  • Innovation Strategies and Trends
  • Customer Success
Reading Time: 2 minutesOften a presenter at annual Birds of a Feather events, Autoliv Director of Corporate Engineering Greg Thompson took a back seat this year to listen and learn from other innovation program leaders. “I’m not speaking and I’m... Read more
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