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Nielsen Case Study on Achieving Innovation Program Success

sbell@brightidea.com'Steve Bell
  • Tips and Best Practices
  • Customer Success
  • Innovation
Reading Time: 2 minutesNielsen is the definitive brand in worldwide market intelligence and consumer media viewership information. As new media technologies developed quickly in the second decade of the new millennium, Nielsen faced the challenge of an increasingly... Read more

Jacqueline Krain of Pearson Global Talks Innovation Management with Brightidea

Kate Pietrelli
  • Innovation
  • Tips and Best Practices
  • Customer Success
Reading Time: 2 minutesWe sat down with Jacqueline Krain, Director of Strategy and Business Development at Pearson Global, for a few insightful minutes at this year’s Birds of a Feather event at Quicken Loans and discussed her experiences with Brightidea and... Read more

Jillian Kurvers Joins Brightidea’s Customer Success Team as Director of Content

Kate Pietrelli
  • Customer Success
Reading Time: 2 minutesJillian Kurvers joined Brightidea’s Customer Success team as the director of content to help us share innovation best practices with customers. Here’s a little more about Jillian in her own words: What were you doing before you joined... Read more

Brightidea Talks with Jeff Ferreira-Pro of VSP Global’s Innovation Laboratory

Kate Pietrelli
  • Customer Success
  • Innovation Strategies and Trends
  • Innovation
Reading Time: 2 minutesJeff Ferreira-Pro serves as Idea Curator at leading eye and vision care provider VSP Global’s innovation lab, The SHOP. We caught up with Jeff recently at Brightidea’s annual Birds of a Feather Innovation Leaders meeting, held in June 2014 at... Read more

Birds of a Feather 2014 at Quicken in Detroit – Presentation Highlights from Innovation Leaders

Kate Pietrelli
  • Innovation
  • Tips and Best Practices
  • Customer Success
  • Innovation Strategies and Trends
Reading Time: 4 minutesRecently, we held our 7th annual Birds of a Feather event in Detroit to engage innovation leaders with the latest practices, principals, challenges and opportunities within our industry. Our gracious hosts at Quicken Loans provided an inside... Read more

Seven Things to Look for in a Sponsor – of your Next Innovation Challenge

Anthony Madama
  • Innovation
  • Tips and Best Practices
  • Customer Success
  • Innovation Strategies and Trends
Reading Time: 3 minutesFor Corporate Innovation teams that offer innovation crowdsourcing services to other areas of the business, finding the right Challenge Sponsors can make or break the success of your program. While support from the C-suite can be great to get... Read more
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