Jacqueline Krain of Pearson Global Talks Innovation Management with Brightidea

We sat down with Jacqueline Krain, Director of Strategy and Business Development at Pearson Global, for a few insightful minutes at this year’s Birds of a Feather event at Quicken Loans and discussed her experiences with Brightidea and innovation management.

Pearson Global first established their IDEA innovation program four years ago to gestate the full life-cycle progression of an idea from seed to fruit. Their task was to develop an innovation program for global clinical assessment, throughout their twelve intercontinental presences. The program had to manage innovation of their core intellectual property across their varied learning-product lines and services.

Paving the way for their innovation overhaul, Pearson underwent a restructuring last year, which included establishing the role of Vice President of New Business and Innovation, overseeing both a business incubator and innovation strategy. With efficacy the ultimate concern, Jacqueline and her innovation team established a critical framework of dimensions and attributes, which they integrated with the scorecarding and proposal features of Brightidea.

Initially, Pearson had previously depended on many discrete silos. After the restructuring, people from different silos did not know how to work together in the new environment. Fortunately, Brightidea facilitated collaboration in the new organization by connecting disparate functions within the company and different geographies for idea sharing on different calls-to-action.

Amongst many of the other benefits of using an innovation management solution, Jacqueline and stakeholders recognize that Brightidea has helped Pearson immensely with scaling of their program across the organization.

What does the future hold for Pearson’s IDEA program? Down the road, Jacqueline foresees that Brightidea’s scorecarding feature will help bridge the gap between qualitative and quantitative data. She also expressed an interest in employing the capability maturity and innovation maturity models discussed by Cisco at Birds of a Feather this year, and intends to integrate Kaizen and Six Sigma strategies with their innovation process.

After four years with Brightidea software in place, Jacqueline concludes that creativity, art and science are the core of innovation and in order to effectively manage ideation, you must have the appropriate discipline and structure in place.