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Brightidea Fall 2015 Release Recap

Brightidea Fall 2015 Release Recap
sbell@brightidea.com'Steve Bell
  • Announcements
  • Customer Success
  • Innovation
Reading Time: < 1 minuteOn October 21, Brightidea announced its Fall 2015 release. Over a year in the making, the release heralds in a new era of innovation management. The focus of the release was the introduction of the industry’s first-ever software designed to... Read more

How the World’s Largest Insurance Company is Transforming Itself for the 21st Century

sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
AXA Chairman and CEO Henri de Castries knows the commitment it takes to innovate: “We will be able to transform innovation into business success only if we put all our energy in it,” he stated in a news piece on the global insurance/asset management company’s... Read more

Nielsen Soars in the Ratings with Brightidea

sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
Reading Time: 2 minutesIt took three years for marketing intelligence giant Nielsen to admit their organically growing innovation program wasn’t taking the company far enough fast enough. As Stephanie Hegarty, Innovation Program Manager at Nielsen, puts it, “We... Read more

7 Key Takeaways from Birds of a Feather 2015

7 Key Takeaways from Birds of a Feather 2015
sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
Reading Time: 6 minutesThe theme of this year’s Birds of a Feather (BOF) event, hosted by Dell in Austin, Texas, was “The Discipline of Innovation.” Discipline might seem an unlikely component of innovation, which many view as the byproduct of a creative spark that... Read more

How Cabot Broke Free of Innovation Constraints and Went Global

How Cabot Broke Free of Innovation Constraints and Went Global
sbell@brightidea.com'Steve Bell
  • Customer Success
  • Innovation
Reading Time: 2 minutesWhen John Jaddou was brought into Cabot as Director of New Business Development/Scouting & Innovation it was for the same reasons many other enterprises have sought innovation program help: The Boston-based company’s innovation efforts –... Read more
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