Privacy Policy
(Effective as of February 2010)
Introduction
Brightidea, Inc. ("Brightidea")
is committed to protecting the privacy of your personal information while using
our Web site and our hosted application service and related support services. Brightidea
has therefore established this Privacy Policy to assist you to understand how Brightidea
collects and uses personally identifiable information. By using our Web site or
our hosted application service or related support services, you are agreeing to
the collection and use of personal information in the manner described in this
Privacy Policy.
Safe
Harbor Certification
Your
personal information may be transferred abroad (including outside the EU for
our users in the EU) in connection with our providing our hosted application
service and related support services.
Brightidea is
self-certified to the United States/European Union Safe Harbor Program and is
thus committed to complying with the EU Safe Harbor principles with respect to
all personal data received from the EU (see http://www.export.gov/safeharbor/eu/eg_main_018476.asp).
Brightidea agrees to
cooperate with the EU Data Protection Authorities and the Swiss Federal Data
Protection and Information Commissioner, and to participate in the dispute
resolution program provided by the European Data Protection Authorities Panel.
If you have a complaint
concerning Brightidea' Safe Harbor compliance, please contact support@Brightidea.com
Web
Site Data Collection Overview
Our server software
gathers in log files, general demographic information from all users of our Web
site and for users of our hosted application service and related support
services. For each visitor to the Brightidea Web site, our Web server
automatically recognizes the visitor's domain name, browser type, operating
system, referring domains, entry page, exit page, and average time on the Web
site. This information is used for internal purposes only, to help us improve
our Web site and better understand our visitors' needs.
We may use the services
of marketing companies to help us collect and/or log Internet Protocol
addresses, Internet domain names, the web browser and operating system used to
access the Brightidea Web site, the files visited, the time spent in each file,
and the time and date of each visit. We use Web beacons and cookies. Cookies
are identifiers that can be sent from a Web site via your browser to be placed
on your computer's hard drive. Thereafter when you visit a Web site, a message
is sent back to the Web server by the browser accessing the Web site. You may
elect not to accept cookies by changing the designated settings on your Web
browser. However, not utilizing cookies may prevent you from using certain
functions and features of our Web site. The information collected from the use
of cookies is used and analyzed to improve our Web site. We use cookies to
personalize the experience of our visitors, provide support to customers,
record visitor preferences, provide personalized and specialized content,
record session information, track visitor clickstream behavior throughout the
Web site, and customize site content based on your browser type, operating
system, and preferences. By gathering such information to supplement our
records, we learn things like what pages are most attractive to our visitors,
which of our products most interest our customers, and what kinds of offers our
customers like to see. Although we or our marketing companies log the
information coming from our site on our behalf, we control how that data may
and may not be used. If you do not want to help us learn how to improve our
site, products, offers and marketing strategy, you can opt-out of this Web site
analysis tool by disabling your cookies. If you disable your cookies, you may
still use our Web site; however, you may not be able to access certain areas
within it.
If you choose to receive
company or product information, you will need to complete our online request
forms. The online forms provide site visitors with an opportunity to request
free product downloads and demos, view Brightidea white papers, register for
free Brightidea online seminars as they may be offered, and enroll for various
services. These forms require your name, company name, e-mail address, company
address, phone number as well as other information to help us determine and respond
to your needs related to the products and/or services requested. All
information provided by the visitor is voluntary. We use this information to
send updates about our company and our products and to contact you if requested
or necessary. We also use the demographic information you provide on these
forms in connection with studies and reports regarding our Web site, such as
Web site usage patterns, in order to better understand the needs of visitors to
our Web site. We will not, however, associate any personally identifiable
information which you provide with the information in these studies and
reports.
We may occasionally run
contests or other special promotions on our Web site in which we ask persons
who choose to participate for contact information (like an e-mail address) or
demographic information (like a zip code, industry or country). We may use the
data we collect from you in these contests and promotions to send you
promotional material about our company or our partners. Your contact information
collected from these contests and promotions may be used to administer the
contest and notify winners and contact you when necessary.
E-mail
Addresses
We do not collect e-mail
addresses without the site visitor voluntarily providing us with this information
(typically via our online information request form, whitepaper request form,
and other Web site forms and surveys). We will periodically use your e-mail
information for service, sales, support, and marketing purposes. From time to
time, we may share your e-mail address with our partner organizations and
companies for service, sales, support, and marketing purposes. If you do not
wish to receive marketing e-mail from us or our partners in the future, you may
opt out as described below.
Customer
Data
Customers or end users
may use our hosted services to host certain data about their personnel. We do
not use or disclose such data except as provided in our subscription agreements
with our customers, or as may be required by law. Customers are responsible for
maintaining the security of their user logins.
Data
Security
We use a variety of
security measures and employ appropriate physical, administrative and technical
safeguards to protect against the loss or unauthorized use, alteration or
disclosure of, or unauthorized access to, the personal information under our
control. We have licensed the industry-standard Secure Sockets Layer (SSL)
technology, which permits encryption of potentially sensitive information such
as your name and address. This will make your information unusable in the event
of unauthorized third-party interception. We store this information in a secure
environment at one or more of our service providers.
Brightidea personnel with
access to this information have been trained and advised of the importance of
maintaining the security and confidentiality of such information and of using
it only for the purposes described in this Privacy Policy.
Other than as expressly
described in this Privacy Policy, we will not share personally identifiable
information with anyone outside of Brightidea without your prior permission
unless we believe in good faith that such release is reasonably necessary to
(i) comply with applicable law, (ii) enforce the terms of any of our user agreements,
or (iii) protect the rights, property or safety of Brightidea, our visitors, or
others.
Upon request submitted to
support@Brightidea.com, Brightidea
will provide Web site visitors at no cost with access to their personal
information that we have on record and the ability to complete, update or
remove such information. The Brightidea Web site may provide links to
third-party Web sites for your convenience and information. If you access those
links, you will leave the Brightidea Web site. Brightidea does not control
these third-party sites or their privacy practices, which may differ from Brightidea'.
We do not endorse or make any representations about third party Web sites. The
personal data you choose to give to unrelated third parties is not covered by
this Privacy Policy.
In the event your
personal information is acquired, or is reasonably believed to have been
acquired, by an unauthorized person, and applicable law requires notification
to you by Brightidea, Brightidea will notify you of such breach promptly by
email, fax, or U.S. mail, as permitted by law and consistent with the
reasonable investigatory needs of law enforcement and/or Brightidea.
Notification
of Privacy Policy Changes
Brightidea may amend this
Privacy Policy from time to time. If Brightidea decides to make material
changes in the way we use your personal information, we will post the changes
on this page so that you always will know what information we collect, how it
is used, and when and how it will be disclosed. Your use of the Brightidea Web
site following notice of such change will be deemed acceptance of the revised
Privacy Policy, which may include application of the new policy to information
provided prior to the date of such change.
Choice/Opt-Out
and Updating Information
If you receive marketing
or similar e-mail messages from us and wish to opt out of receiving such
messages, you may simply follow the opt-out procedure specified in such e-mail.
In addition, if you have registered on our site, you may opt out of receiving
any future marketing or similar messages by unsubscribing. You may also contact
us by regular mail addressed to: Brightidea, Inc., Attn: Support, 434 Brannan
Street, San Francisco, CA 94107.
Contacting
Us
If you have any questions
about this Privacy Policy or this Web site, please contact us directly at: support@Brightidea.com
Written inquiries may be
addressed to: Brightidea, Inc., Attn: Support, 434 Brannan Street, San Francisco,
CA 94107.