Your enterprise might be ready to innovate, but is it stuck in a perpetual “ready to innovate” loop? If so, it’s time to take action. And our recent webinar, with Jim Lundy, CEO and Lead Analyst of Aragon Research, offers lots of insight around how to move forward –... Read more
Genius may be “one percent inspiration and ninety-nine percent perspiration,” according to Thomas Edison, but that one percent can be the difference between taking action now and waiting. And when it comes to innovation these days, waiting is the wrong move – because... Read more
Innovation is the driving force behind growth and progress in any industry, and the core of any long-term business strategy. While companies do many different things to stimulate innovation, crowdsourcing has the highest leverage among small teams. Crowdsourcing... Read more
In this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance – or create – a culture... Read more
Brightidea’s BrightWorks Platform Powering 2015 Rathmann Innovation Challenge What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best applied to improving the... Read more
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Gretchen Hoffman
Kate Pietrelli
