Brightidea has helped enable powerful companies to distinguish themselves from competitors within their respective industries. Brightidea customers shared their unique success stories using Brightidea’s innovation program software in a series of case studies. These... Read more
All forward-thinking companies are focused on innovation – at least in theory. In practice, many companies may think they’re working on innovation, when all they’re actually doing is circling the drain. Because innovation appears to be such a mystical process,... Read more
Once you successfully ramp up your innovation program, the next step is to identify specific challenges that will propel your organization on the road to success. As Brightidea’s VP of Marketing, I “hung out” yesterday with with top innovation experts from Nielson and... Read more
Brightidea partnered with BPI in creating a highly informative innovation study, Innovation – The New Competitive Equation, which examines innovation strategies and roadblocks in today’s society. The study is full of statistical analysis, case studies, and best... Read more
Innovation isn’t something you master overnight. To help accelerate your innovation program success, Brightidea asked marquis innovation program experts from GE, PwC and SAP to share best practices for innovation program leaders to replicate and utilize within their... Read more
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Gretchen Hoffman