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Birds of a Feather Insights with Emily Hopkins of Unum

Kate Pietrelli
  • Tips and Best Practices
  • Announcements
  • Customer Success
  • Innovation
Reading Time: < 1 minuteAt Birds of a Feather 2014, we discussed key learnings and insights with innovation program leaders such as Emily Hopkins, Consumer Analyst at Unum. As a large company of 10,000 people, Emily shared that breaking down silos and identifying... Read more

10 Articles That Redefined Innovation in 2014

10 Articles That Redefined Innovation in 2014
Gretchen Hoffman
  • Innovation
  • Tips and Best Practices
  • Innovation Strategies and Trends
Reading Time: 3 minutesSmart enterprises know that innovation is the holy grail of success, especially in the current technological landscape. It’s not enough to succeed on your current merits – you’ve got to redefine the industry you’re part of, redefine your... Read more

The Innovation Station with Kati Stutsman of Catamaran

Kate Pietrelli
  • Innovation
  • Tips and Best Practices
  • Announcements
  • Customer Success
Reading Time: 2 minutesAt Birds of a Feather 2014, Brightidea discussed innovation management with Kati Stutsman, Business Analyst with Catamaran. Kati believes that communication is not only one of the most challenging elements of running a successful innovation... Read more

Julianna Benedick of Panasonic Discusses Their Innovation Program, SPARKZ

Kate Pietrelli
  • Innovation
  • Tips and Best Practices
  • Announcements
  • Customer Success
Reading Time: < 1 minuteBrightidea took some time at Birds of a Feather to speak with Julianna Benedick, Director of Marketing for Panasonic, about the structure and breadth of Panasonic’s Brightidea-powered innovation program. Julianna feels strongly that... Read more

Nielsen Case Study on Achieving Innovation Program Success

sbell@brightidea.com'Steve Bell
  • Innovation
  • Tips and Best Practices
  • Customer Success
Reading Time: 2 minutesNielsen is the definitive brand in worldwide market intelligence and consumer media viewership information. As new media technologies developed quickly in the second decade of the new millennium, Nielsen faced the challenge of an increasingly... Read more
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