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Idea Crowdsourcing – If You’re Not Doing it Right, You Shouldn’t Do It At All

Idea Crowdsourcing – If You’re Not Doing it Right, You Shouldn’t Do It At All
Gretchen Hoffman
  • General
  • Innovation
Idea Crowdsourcing – If You’re Not Doing it Right, You Shouldn’t Do It At All You don’t hear the word “innovation” much lately without the word “collaborative” in front of it. That’s because as companies dive into innovation as a culture, they’re realizing that it’s... Read more

Selling Innovation Internally, Regardless of Your Audience

Gretchen Hoffman
  • Customer Success
  • Innovation
  • Tips and Best Practices
If you missed our extremely informative Google Hangout this week on Selling Innovation Management Inside Your Enterprise we have highlights to help you sort out your internal sales pitch. First, a quick hat tip to our panelists who all work at risk adverse companies... Read more

Overcoming Innovation Program Anxiety: Program Sponsors’ Creed – Role & Responsibilities

Overcoming Innovation Program Anxiety: Program Sponsors’ Creed – Role & Responsibilities
Gretchen Hoffman
  • General
  • Innovation
  • Tips and Best Practices
Whether your company has been innovating all along, or is just getting started with making innovation an intentional focus, there’s one fact that holds true: you can’t accomplish anything without dedicated support for both your overarching innovation program, and the... Read more

Overcoming Innovation Program Anxiety: Which Came First – The Sponsor or the Challenge?

Overcoming Innovation Program Anxiety:  Which Came First – The Sponsor or the Challenge?
Gretchen Hoffman
  • General
  • Innovation
  • Tips and Best Practices
Every person involved in your company’s innovation program and process is valuable, of course, but one of the most vital roles that must be strategically filled for an innovation challenge to meet with success is that of Innovation Challenge Sponsor. The Challenge... Read more

Overcoming Innovation Program Anxiety: Smashing Silos Encourages Participation – Here’s How

Overcoming Innovation Program Anxiety: Smashing Silos Encourages Participation – Here’s How
Gretchen Hoffman
  • General
  • Innovation
  • Tips and Best Practices
All forward-thinking companies are focused on innovation – at least in theory. In practice, many companies may think they’re working on innovation, when all they’re actually doing is circling the drain. Because innovation appears to be such a mystical process,... Read more

These Innovation Program Successes Can Be Yours

Gretchen Hoffman
  • Customer Success
  • Innovation
  • Tips and Best Practices
Brightidea has helped enable powerful companies to distinguish themselves from competitors within their respective industries. Brightidea customers shared their unique success stories using Brightidea’s innovation program software in a series of case studies. These... Read more
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  • Preparing Tomorrow’s Innovation Leaders: A Conversation with MIT’s Gene Keselman


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