Smart enterprises know that innovation is the holy grail of success, especially in the current technological landscape. It’s not enough to succeed on your current merits – you’ve got to redefine the industry you’re part of, redefine your product, or redefine your... Read more
Innovation is the lifeblood of business. You need to harness it to stay ahead. And in 2015, we expect these ten changes will figure prominently in the innovation space. Are you ready to the meet these challenges? 1. Programs will require ever-greater flexibility.... Read more
At Birds of a Feather 2014, Brightidea discussed innovation management with Kati Stutsman, Business Analyst with Catamaran. Kati believes that communication is not only one of the most challenging elements of running a successful innovation program, but it’s... Read more
Jeff Ferreira-Pro, Idea Curator at one-stop vision shop VSP Global’s innovation lab, The SHOP, addressed our audience at Birds of a Feather 2014, and we’ve made the video available for you to watch, here. VSP Global is much more than an insurance and healthcare... Read more
Brightidea took some time at Birds of a Feather to speak with Julianna Benedick, Director of Marketing for Panasonic, about the structure and breadth of Panasonic’s Brightidea-powered innovation program. Julianna feels strongly that innovation functions best as a... Read more
Nielsen is the definitive brand in worldwide market intelligence and consumer media viewership information. As new media technologies developed quickly in the second decade of the new millennium, Nielsen faced the challenge of an increasingly complex innovation... Read more
We use cookies to make interactions with our websites and services easy and meaningful, to better understand how they are used and to tailor advertising. You can read more and make your cookie choice. By continuing to use this site you are giving us your consent to do this. Accept
Gretchen Hoffman
Kate Pietrelli
Steve Bell