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Digital Transformation: Full Steam Ahead. Are You On Board?

Digital Transformation: Full Steam Ahead. Are You On Board?
Joey Greenwald
  • Innovation
  • Innovation Strategies and Trends
Digital transformation. You’re probably hearing more and more about it—but how much of it is hype and how much is real? It turns out that digital transformation is actually a force to be reckoned with, and embracing it could be the secret sauce that puts you head and... Read more

How to Measure Innovation in Your Company: ROI, ROI2, EBITDA, NPV, IRR and More

How to Measure Innovation in Your Company: ROI, ROI2, EBITDA, NPV, IRR and More
Guillermo Beuchat
  • Customer Success
  • Innovation Strategies and Trends
  • Tips and Best Practices
There is a lot of discussion around the return one should expect on their corporate innovation program, but little or nothing is done to actually measure and control it. There are a variety of different ways to think about this. Some people talk about the... Read more

How to Track and Prove Your Innovation Program’s Value

How to Track and Prove Your Innovation Program’s Value
Gretchen Hoffman
  • Customer Success
  • General
  • Innovation Strategies and Trends
Intentional, systematic innovation is a necessary business function in 2016, but only if you can prove its worth to decision makers. In our most recent webinar hangout, Measuring Innovation Program ROI, Nick Selk, Innovation Program Manager at Cisco, and Guillermo... Read more

Successfully Scale Your Innovation Program

Successfully Scale Your Innovation Program
Gretchen Hoffman
  • Customer Success
  • General
  • Innovation Strategies and Trends
This may be news to some, but innovation is not a “one and done” endeavor. The purpose of building a solid innovation program for your company is to eventually scale innovation efforts – as you scale everything else. But how do you do that efficiently? The... Read more

Get ‘Inno-spired’ by Our Forrester ‘Innovation Trends to Watch’ Webinar

Gretchen Hoffman
  • Innovation
  • Innovation Strategies and Trends
Genius may be “one percent inspiration and ninety-nine percent perspiration,” according to Thomas Edison, but that one percent can be the difference between taking action now and waiting. And when it comes to innovation these days, waiting is the wrong move – because... Read more

The Best Innovation Programs Aren’t Magical – The People Behind Them Are

The Best Innovation Programs Aren’t Magical – The People Behind Them Are
Gretchen Hoffman
  • General
  • Innovation Strategies and Trends
This is the 1st in a series of blogs where, Gretchen Hoffman, VP of Marketing at Brightidea, interviews Innovation Program leaders to understand their challenges and how they solve them, their thoughts on design thinking and hear their success stories. This series... Read more
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  • Preparing Tomorrow’s Innovation Leaders: A Conversation with MIT’s Gene Keselman


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