Whether your company has been innovating all along, or is just getting started with making innovation an intentional focus, there’s one fact that holds true: you can’t accomplish anything without dedicated support for both your overarching innovation program, and the... Read more
Every person involved in your company’s innovation program and process is valuable, of course, but one of the most vital roles that must be strategically filled for an innovation challenge to meet with success is that of Innovation Challenge Sponsor. The Challenge... Read more
All forward-thinking companies are focused on innovation – at least in theory. In practice, many companies may think they’re working on innovation, when all they’re actually doing is circling the drain. Because innovation appears to be such a mystical process,... Read more
Successful idea managers are not easy to find – mostly because there are very few people out there with that exact title. But idea management is crucial to the success of your innovation challenges, which is why the structure of a well-thought-out innovation program... Read more
Brightidea and IdeaConnection have a new partnership that offers open innovation services and a way for companies to build their own branded, expert, open innovation communities. In the press release Brightidea CEO, Matt Greeley shares, “IdeaConnection has an... Read more
Once you successfully ramp up your innovation program, the next step is to identify specific challenges that will propel your organization on the road to success. As Brightidea’s VP of Marketing, I “hung out” yesterday with with top innovation experts from Nielson and... Read more
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Gretchen Hoffman
