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If You Want To Unleash Innovation, You Need To Put Your Community to Work

Gretchen Hoffman
  • Customer Success
  • Tips and Best Practices
Your enterprise might be ready to innovate, but is it stuck in a perpetual “ready to innovate” loop? If so, it’s time to take action. And our recent webinar, with Jim Lundy, CEO and Lead Analyst of Aragon Research, offers lots of insight around how to move forward –... Read more

Innovation Programs By Design

Innovation Programs By Design
Gretchen Hoffman
  • Customer Success
  • Innovation Strategies and Trends
  • Tips and Best Practices
In this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance – or create – a culture... Read more

BrightWorks Platform Powering 2015 Rathmann Innovation Challenge

BrightWorks Platform Powering 2015 Rathmann Innovation Challenge
Gretchen Hoffman
  • Customer Success
  • Innovation
  • Innovation Strategies and Trends
Brightidea’s BrightWorks Platform Powering 2015 Rathmann Innovation Challenge What is the point of innovation? Simply to break new ground because we can? Some might argue that’s as good a goal as any, but innovation is probably best applied to improving the... Read more

Autoliv’s Evolving Innovation Program with Director Greg Thompson

Kate Pietrelli
  • Customer Success
  • Innovation
  • Innovation Strategies and Trends
  • Tips and Best Practices
Often a presenter at annual Birds of a Feather events, Autoliv Director of Corporate Engineering Greg Thompson took a back seat this year to listen and learn from other innovation program leaders. “I’m not speaking and I’m trying very hard not to ask... Read more

Innovation Programs: How Great Ideas Become Reality

Innovation Programs: How Great Ideas Become Reality
Gretchen Hoffman
  • Customer Success
  • Innovation
  • Tips and Best Practices
Ever heard the expression, “The right hand doesn’t know what the left hand is doing?” When a company declares itself devoted to innovation, without actually having a plan in place to track and implement ideas, that’s an example of the expression in action. Turning... Read more

Birds of a Feather Insights with Emily Hopkins of Unum

Kate Pietrelli
  • Announcements
  • Customer Success
  • Innovation
  • Tips and Best Practices
At Birds of a Feather 2014, we discussed key learnings and insights with innovation program leaders such as Emily Hopkins, Consumer Analyst at Unum. As a large company of 10,000 people, Emily shared that breaking down silos and identifying innovation Challenge... Read more
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  • How We Use Ideaspace to Bring Customer Ideas to Light
  • Brightidea Summer Product Update 2019: Keep Innovation Moving
  • Fall 2018 Release: Brightidea Innovation Cloud 2.0
  • Brightidea Innovation Cloud Continues its #1 Rank in Newly Published Idea Management Report
  • Preparing Tomorrow’s Innovation Leaders: A Conversation with MIT’s Gene Keselman


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