Gretchen Hoffman, Author at Brightidea

Innovation Programs: How Great Ideas Become Reality

Gretchen Hoffman

Reading Time: 3 minutesEver heard the expression, “The right hand doesn’t know what the left hand is doing?” When a company declares itself devoted to innovation, without actually having a plan in place to track and implement ideas, that’s an example of the expression... Read more

Insights to Inspire Your Approach to Innovation in 2015

Gretchen Hoffman

Reading Time: 3 minutesTechnology zips along while everyone tries to keep up, but the reality is, keeping up is not enough. Companies are devoting more energy and resources to innovation, knowing that it’s no longer enough to want to compete with the likes of Apple –... Read more

10 Articles That Redefined Innovation in 2014

Gretchen Hoffman

Reading Time: 3 minutesSmart enterprises know that innovation is the holy grail of success, especially in the current technological landscape. It’s not enough to succeed on your current merits – you’ve got to redefine the industry you’re part of, redefine your... Read more

10 Innovation Predictions to Heat Up Your Secret Sauce to Success in 2015

Gretchen Hoffman

Reading Time: 2 minutesInnovation is the lifeblood of business. You need to harness it to stay ahead. And in 2015, we expect these ten changes will figure prominently in the innovation space. Are you ready to the meet these challenges? 1. Programs will require... Read more