Today companies innovate to grow their core business or break into new markets, with the aim of differentiating themselves against competitors. By creating new product categories, business models, or solutions to problems that otherwise stymie development, innovation... Read more
The new year has barely begun, but at Brightidea we’re already hyped up for what 2018 has in store. Why? Well, if 2017 was any indication, the year ahead will be the most successful one on record for our customers. Through their innovation initiatives, they’ve... Read more
This blog post is republished from an interview by Innoboard of Paul Tran, Brightidea’s Director of Enterprise Sales and Global Partnership. Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently.... Read more
As 2017 draws to a close, it’s a great time for us to share the year’s most popular posts on the Brightidea blog. These were articles that got the highest readership and most engagement on social channels, reflecting some topics the innovation management... Read more
Ed Danis, Corporate Innovation Manager at Lockheed Martin, recently shared his insights at Synthesize 2017. A summary of his talk follows. Lockheed Martin is almost synonymous with innovation, so it may come as a surprise to learn that innovation is not always easy... Read more
The Caterpillar’s Edge is a book about embracing change to gain a competitive edge and flourish in today’s global business climate. Its author, Sid Mohasseb, is an adjunct professor, a venture capitalist, a corporate CEO, the former strategic innovation lead in... Read more
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Nikitas Magel
This blog post is republished from an interview by Innoboard of Paul Tran, Brightidea’s Director of Enterprise Sales and Global Partnership. Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently.... Read more
Paul Tran
Daniel Sisson
Cameron Ackbury
