Just like our platform, the Brightidea product team continues to grow. Recently, Genevieve Wang joined the company as Senior Director of Product Management. Here’s a little more about Genevieve in her own words:
What were you doing before you joined Brightidea?
Early in my career, I learned that I love to build products, and that’s what I’ve spent the past 10 years doing. Most recently, I headed up the product team at the digital health SaaS company, Zipongo, where we built a personalized healthy eating platform for users, across web and mobile. Previously, as a design strategist at the innovation consultancy, Continuum, I applied design thinking principles to uncover user insights and drive product strategy for clients across industries – including pharma, consumer products, automotive, and hospitality. One of my most rewarding projects was for a home appliance company where we developed a product strategy that redefined air quality for users.
What does innovation mean to you?
Innovation can certainly mean new ways to make things smaller, faster, and cheaper. Yet, the innovation that excites me most is coming up with new products and processes that totally disrupt the ways that things have been done for years. These can be solutions to everyday problems that now seem obvious in retrospect. That’s what Zappo’s has done for the shoe buying experience. That’s what the Kong toy has done for dogs and dog owners. That’s what Brightidea is doing to help customers realize the value in crowdsourced innovation, too.
What gets you excited about working for Brightidea?
Having worked at a variety of different companies, I truly believe that just about any organization I’ve worked with would benefit from a crowdsourced innovation program to engage employees and unlock the value in their ideas. It is highly meaningful to me to be working for a company with tremendous ability to make large-scale impact.
Also, the people at Brightidea are incredible, and I am thrilled to be a part of this team. The culture is one of mutual respect, and the fearless “can do” attitude results in a determination to achieve just about anything that we believe is right for the product. Working in this fast-paced, positive environment motivates me to be the best that I can be.
What new innovation are you most excited about?
I am excited about any innovation that helps me save time. I have become a heavy user of delivery services like Google Shopping Express. For every 20 minutes that one of these services saves me, that’s extra time that I can spend on a much higher value activity, like a phone call to check in with my family in Boston.
I am also pretty excited about Brightidea’s new Mobile 5. You’ll be hearing more about Mobile 5 in the coming weeks.
What do you do for fun?
My husband and I rescued a dog, Bentley, a few months ago, and we are having a blast welcoming him into our family. He gives us a fantastic excuse to explore the San Francisco outdoors – from Golden Gate Park to Twin Peaks to Ocean Beach.