There is a lot of discussion around the return one should expect on their corporate innovation program, but little or nothing is done to actually measure and control it. There are a variety of different ways to think about this. Some people talk about the... Read more
Intentional, systematic innovation is a necessary business function in 2016, but only if you can prove its worth to decision makers. In our most recent webinar hangout, Measuring Innovation Program ROI, Nick Selk, Innovation Program Manager at Cisco, and Guillermo... Read more
This may be news to some, but innovation is not a “one and done” endeavor. The purpose of building a solid innovation program for your company is to eventually scale innovation efforts – as you scale everything else. But how do you do that efficiently? The... Read more
Genius may be “one percent inspiration and ninety-nine percent perspiration,” according to Thomas Edison, but that one percent can be the difference between taking action now and waiting. And when it comes to innovation these days, waiting is the wrong move – because... Read more
This is the 1st in a series of blogs where, Gretchen Hoffman, VP of Marketing at Brightidea, interviews Innovation Program leaders to understand their challenges and how they solve them, their thoughts on design thinking and hear their success stories. This series... Read more
In this series, Gretchen Hoffman, VP of Marketing at Brightidea, interviews team members about innovation program pain points, design thinking and success stories, capturing 15+ years of innovation program expertise to help enterprises enhance – or create – a culture... Read more
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Guillermo Beuchat
Gretchen Hoffman
