Few places are more synonymous with innovation than the Massachusetts Institute of Technology (MIT). For over 150 years, MIT has served as one of the world’s leading centers for academia, research, and science, with notable alumni serving as global business,... Read more
Spring is in the air. It’s the time of year when great things come to life, surrounding us with all that’s fresh and new. It’s also the perfect time for us to announce our Spring 2018 Release. Everyone knows the early bird gets the worm—that’s why we pride ourselves... Read more
Today we’re thrilled to announce a bold and forward-looking architecture to our product line, now called the Brightidea Innovation Cloud®. With this comprehensive portfolio, the industry’s first multi-product cloud platform, there’s now a dedicated... Read more
Today companies innovate to grow their core business or break into new markets, with the aim of differentiating themselves against competitors. By creating new product categories, business models, or solutions to problems that otherwise stymie development, innovation... Read more
This blog post is republished from an interview by Innoboard of Paul Tran, Brightidea’s Director of Enterprise Sales and Global Partnership. Innoboard: There is no consistent definition for innovation. Every industry and every department perceive it differently.... Read more
Ed Danis, Corporate Innovation Manager at Lockheed Martin, recently shared his insights at Synthesize 2017. A summary of his talk follows. Lockheed Martin is almost synonymous with innovation, so it may come as a surprise to learn that innovation is not always easy... Read more
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