The Conference

What is Synthesize?

Synthesize is Brightidea’s annual user conference for customers, partners, developers and innovation experts to explore the latest innovation management trends, best practices, product roadmap updates and hands-on product training. The conference includes two days packed with keynotes, breakout sessions, and networking opportunities, including a party on the night of Wednesday, October 10.

Where and when will it be held?

The conference will kick off on Wednesday, October 10 with a keynote and a series of presentations by guest speakers at SFMOMA, San Francisco’s iconic museum of modern art. SFMOMA is located at 151 3rd St, San Francisco, CA 94103. The following day, workshops will be held at the Le Meridien Hotel, located at 501 Geary St, San Francisco, CA 94102.

How is it different from Birds of a Feather?

In the past, we held annual Birds of a Feather (BOF) events where we focused on facilitating industry conversations. Synthesize continues in that vein while also providing the tools, resources, and networking necessary to help our customers maximize the success of their innovation efforts. There will be top industry speakers, informative workshops, and hands-on product training. We’ll also present our product roadmap and company vision for the coming year, and give you a chance to meet more of the Brightidea team in person. In order to preserve the intimacy of BOF we’ve also begun to run regional conferences based on industry. If you’re a customer and would like to host an event for your industry, let us know!


Who should attend?

Synthesize is an event for Brightidea customers, prospects, partners, and invited guests. Attendee registration and associated purchases are subject to approval. Brightidea reserves the right to refuse and refund individual registrations up to and including the day of the event.

How much does it cost to attend Synthesize?

Early Bird Registration: $399 – ends July 4th
Tier Two Early Bird: $599 – ends Sept 4th
Standard Registration: $799 – ends Oct 1st
Executive Pass (Day One Only): $200
Upon registration, you have the option of purchasing one additional pass—at a reduced price of $200—for your executive-level manager (VP or above) to join you on the first day of Synthesize.

What is included with my registration?

Your Synthesize registration fee includes access to the conference, conference materials, breakfast and lunch on both days and access to a Brightidea-sponsored party the first night. Admission to the conference includes presentations by top industry speakers, Brightidea world-class customers and executives, hands-on workshops and product training, along with endless networking opportunities.

Are Synthesize tickets limited?

Synthesize tickets are limited and will likely sell out. Register today to secure your spot.


Is there a preferred hotel?

Yes, the preferred hotel for Synthesize is Le Meridien, where Brightidea has secured a block of rooms that can be reserved.

Where is the hotel located?

Le Meridien is located at 333 Battery St, San Francisco, CA 94111.

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