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Contact Janelle Noble at jnoblebrightidea.com

Brightidea In The News

Brightidea and its products have been featured in dozens of online and offline publications. Here are a few recent headlines:

Crowdsourcing.org The cloud: Where bright ideas come to life
In these turbulent economic times, companies ought to capitalize on every good idea generated inside - or, increasingly often, outside - their office walls. With its cloud-based innovation software, Brightidea strives to make that happen. Brightidea's flexibility distinguishes its offerings from other innovation tools and platforms:Read more »
Open Forum Innovation Management Helps Make Your Idea Reality
I am often asked: how do you launch innovation in a traditional setting? How do you overcome the forces of inertia and the status quo?. Your business has made a concerted effort to be more innovative, and you’re proud of the results. You and your team have come up with some great ideas. Read more »
Fast Company Meet The Innovation Agents
For the past year, Fast Company has interviewed innovators across several industries and geographies. This slideshow offers a shortcut to each of their stories, but unfortunately there is no shortcut to replicating their success. Read more »
PR Newswire Crowdsourcing Promises Efficiencies for Global Poverty-Fighting Organization
This month, global relief and development organization World Vision will launch its first ever crowdsourcing initiative, the Sponsor a Solution campaign. The campaign is a pilot effort aiming to engage the public's collective expertise in... Read more »
CSPnet Hess Gets Social, Launches Mobile App, New Website With GasBuddy
Hess Corp. and OpenStore by GasBuddy launched the Hess Express mobile app and redesigned website, HessExpress.com, this week to provide busy people on the go with customized deals and coupons, real-time gas prices and traffic information... Read more »
Forbes 10 Strategies For Building A Successful Social Business
It becomes clearer every day that corporations are facing some major decisions. They can either choose to be social or stick with the status quo. They can either throw out the stuffy, traditional business playbook and adapt... Read more »
Forbes.com The Next Generation Of Social Networking Has Emerged
I remember when I met Matt Greeley, CEO, BrightIdea, three years ago, I thought his product would be fantastic for consumers. BrightIdea makes a collaboration tool for the enterprise... Read more »
15inno Crowdsharing and Beyond: Innovation Lessons from O2
I’ve been running an innovation programme inside O2 UK (part of the Telefonica group). It started as a small pilot and has grown into a company wide program that is producing new products, services and ways of doing things. Read more »
Innovation Tools BrightIdea’s Innovation Suite Tackles The Innovation Pipeline
In the last several years, enterprise idea management tools have matured, becoming more process-focused, as well as incorporating a variety of social features to enhance collaboration among employees. A case in point in BrightIdea's Innovation Suite... Read more »
Tech Clarity Not Profiting from your Company's Bright Ideas? – Brightidea might Help
I had the chance to talk with ... the team at Brightidea about their products to generate, manage, track, and prioritize innovative ideas. Brightidea is helping companies leverage social computing technologies for innovation with a suite of solutions... Read more »
Fast Company Innovation Agents: Matt Greeley, CEO Brightidea
From now until March 1st, General Electric is taking suggestions from the peanut gallery--businesses, entrepreneurs, inventors and students--in hopes of discovering the next big thing in home energy efficiency. GE’s Ecomagination Challenge is a $200 million experiment in crowdsourcing... Read more »
Crowdsource 11 Crowdsourcing Predictions for 2011 - Straight from The Leaders
Crowdsourcing is about to get big; Real big. From mainstream adoption, to an influx of investment capital, the industry has never been so popular. To help see where we’re at, here are 11 crowdsourcing predictions for 2011 direct from the Crowd Leaders and major players. Read more »
Forbes.com Tools That Will Help You Collaborate Effectively
What does collaboration mean? According to Merriam Webster, “to work jointly with others or together especially in an intellectual endeavor.” It has the same meaning both in-person and on the web. Read more »
Huffington Post How Marketers Are Stroking Our Egos to Death
The unstoppable epidemic of crowd wisdom, the relentless American Idolization of the land, claimed another victory when Amazon announced it is getting into the movie production business. Read more »
Inventors Digest 5 Questions With... Brightidea’s Matt Greeley
San Francisco-based Brightidea offers online tools to help companies crowdsource innovation from inside and outside their payrolls. Brightidea’s platform powered this summer’s GE Ecomagination Challenge, a $200 million innovation experiment. Read more »
San Francisco Chronicle Brightidea Partner GoodData Powers Dashboards Across SaaS and Cloud Ecosystem
Launch Partners Already Delivering Analytics to 1,000s of Companies. GoodData today announced its Powered by GoodData program, an innovative approach for SaaS, cloud and data providers to deliver pre-built dashboards and advanced analytics to their customers... Read more »
ZDNet Diplomacy: The US State Department's Global Collaborative Backbone
The United States Department of State (often referred to as the State Department), is responsible for the international relations of the United States and equivalent to the foreign ministries of other countries. The Department was created in ... Read more »
Read Write Web Nielsen Drives Innovation With Brightidea
We've heard a lot about how idea management works in theory - but how does it work in practice? Ann Marie Dumais, Senior Vice President of New Product Introductions at The Nielsen Company, was kind enough to walk us through ... Read more »
Retrovention Interview with Brightidea's Matt Greeley
Matt Greeley speculates that innovation may be the "killer app" in the world of social software and I struggle to try and dismiss that without diving headfirst into the gutter about what other killer apps may be out there ... Read more »
CSEDEV The Business of Managing Ideas: A Conversation with Brightidea
Brightidea is one of the world's leading innovation management software companies. Founded in 1999, the company's clients have included American Express, Novartis Pharmaceuticals, and the City of San Francisco. I spoke with Janelle Noble... Read more »
Forbes Stretching the 'Rubber Duck' Concept
To most of us the rubber duck is simply child's play. But not for Matt Greeley, CEO of Brightidea, which developed a transparent process used by companies such as GE, Cisco, Hewlett-Packard, and Unilever to collect ideas over the web ... Read more »
Forbes Forbes.com interviews CEO and Co-Founder of Brightidea, Matt Greeley on the future of innovation
Forbes.com sits down with Matt Greeley, CEO and Co-founder of Brightidea to discuss the latest trends for innovation and discuss why GE, Cisco and others are looking beyond their firewalls for the next big idea ... Read more »
GovFresh Getting the Brightidea: Crowdsourcing in government and enterprise
Gov 2.0 Radio talks with Matt Greeley of Brightidea. Brightidea has powered innovation campaigns for the government of Ireland, City of San Francisco and has a new contract with the U.S. State Department ... Read more »
Innovation Management The Future of Innovation: GE's Ecomagination Challenge
The short story of what GE does is to connect internal and external resources and set-up a solid process that allows them to executive on the opportunities that arise from this combination ... Read more »
Enterprise Irregulars Brightidea, Ideas to Innovation
I recently had the opportunity to chat with Vincent Carbone, the COO and co-Founder of Brightidea. The company is one of a small group of vendors pitching solutions that help companies link ideation with managed innovation ... Read more »
BloggingStocks GE Launches Energy-Saving Challenge
A few years ago, I met up with Matt Greeley, the CEO of Brightidea. He talked about concepts like crowd-sourcing and how his company's platform would lead the way ... Read more »
IFTF Lightweight Innovation: Guidelines for Reinvention
Lightweight innovation processes are emerging on the web, aided by new ideas about how to organize innovation and technologies that reduce the cost and complexity of incremental innovation ... Read more »
ZDNet San Francisco Saves $75,000 on Car Washing
Innovation software platforms aren't just the domain of Fortune 500 organizations even local government is getting into the act. I recently has the opportunity with Chris Vein, CIO ... Read more »
Logipi.com Innovation Initiatives and Best Practices
Meet James Pasmantier. James Pasmantier is vice president of professional services at Brightidea.com, a leading global industry provider of on-demand innovation management software ... Read more »
Biz Journal Rally Idea Manager Launches Powered By Brightidea
Rally, the Agile application lifecycle management (ALM) leader, today announced Rally Unlimited Edition, an Agile ALM platform that provides organizations the real-time status, progress and quality ... Read more »
Forbes Motorcycle Racing Goes Green With Brightidea
It may sound like a contradiction, but competitive racing is going green – well, slowly. I'm not talking about electric stock cars or electric Indy Cars – fat chance we'll see 2x Indy Car ... Read more »
CMS Wire Brightidea Wants To Be Salesforce.com for Innovation Management
Brightidea believes that a platform to manage ideas offers more intrinsic value than a sales lead and they are making an enterprise play to become Salesforce.com for Innovation Management ... Read more »
Financial Post Is The 'cloud' Green?
Morteza Mahjour, chief information and operations officer with Royal Bank of Canada, the nation's largest bank and Brightidea customer, explains the concept and implications of 'cloud-computing' ... Read more »
BusinessWeek SWIFT Bank Network Taps Crowdsourcing
Staid bankers are embracing the latest collaborative tools to drive innovation. The Society for Worldwide Interbank Financial Telecommunications (SWIFT), a global organization that handles an average of 15 million standardized financial transactions ... Read more »
IFTF Idea Management + Prediction Markets = Lightweight Innovation
When I first joined the Institute four years ago, I spent much of 2006 looking at the prospects of prediction markets for long-range forecasting ... Read more »
Seek Omega What's the Brightidea?
... It was this small idea that turned the Mongol army into a undefeatable force. An idea that may never have been realized had it not been for a visionary (but ruthless) leader named Genghis Kahn ... Read more »
ZD Net Three Tricks to Innovation Management
Many of the technologists that I speak with like the concept of social media, but stumble when it comes to cost justification. Innovation is a hard one to put a dollar sign on and social media ... Read more »
San Fransisco Chronicle Online suggestion box to help cut S.F. deficit
More wanted, rewards offered: The site, whose "innovation management" software was provided by San Francisco's BrightIdea Inc., was ... Read more »
Mashable How Companies are Using Social Media to Make Better Decisions
Collaboration and crowdsourcing are the realities of today's public Internet, and the trend is now gaining real traction in the workplace. Smart companies increasingly understand that their richest source of insight, ideas, data, and information is within their own employees ... Read more »
The App Gap Brightidea Releases its Idea Management Apps for iPhone & Android Platforms
Brightidea brings the capabilities of social computing to the idea generation and implementation process. Their WebStorm product is an Idea Collection and Ranking Portal that facilitates ... Read more »
GovFresh The Pros and Cons of Crowdsourcing a Marketing Campaign
Earlier this week, President Mary McAleese launched a search to find two "game-changing" ideas that will help secure prosperity and jobs for Ireland ... Read more »
Vox The Pros and Cons of Crowdsourcing a Marketing Campaign
Crowdsourcing is expected to be one of the top trends for marketers this year, according to the digital experts at Last Exit. The concept certainly resonates with cash strapped companies: tap an online community for ideas on how to advance a brand, or develop a product or, in many cases, both ... Read more »
Target Case Study: Making a Beeline for B-to-B Client Ideas
In 2010, woe is the business that doesn't understand how the global economy works. Or doesn't at least hire a company that does. Learn how Brightidea's client, Beeline, collected ideas to improve their core business line ... Read more »
Inc Rounding Up Staff Ideas
More companies are using software to collect staff ideas. Business owners are always on the hunt for new ideas — ways to cut costs, increase revenue, and improve products and services. Often the most cost-effective source of ideas is right in front of you ... Read more »
DMNews Embrace crowdsourcing successfully
Companies need to be smart about their innovation strategies and look at their innovation initiatives as a key brand touch point. Plenty of organizations have tried to implement an open innovation strategy of their own, yet how many truly succeed? ... Read more »
Harvard Business Review Inside Cisco's Search for the Next Big Idea
Harnessing the wisdom of crowds involves much more than turning on a website and putting up a reward, as Cisco recently found out ... Read more »
MLab The idea exchange at UBS
How do you bring innovation into the mainstream of essentially conservative organisations? Simon Caulkin reports on a groundbreaking initiative at UBS Investment Bank ... Read more »
Neville Hobson FIR Interview: Matthew Greeley, Founder and CEO, Brightidea
Brightidea describes itself as a "the global leader in on-demand innovation management." ... Read more »
eWeek Finalists in eWEEK Excellence Awards VIII Announced!
eWEEK editors culled through hundreds of entries to select the IT products and services that are best-suited to enterprises' changing – and increasingly demanding – requirements ... Read more »
App Gap Brightidea.com – Brings Focused Enterprise 2.0 Capabilities to Innovation
I think that Brightidea has a smart strategy for bringing social computing capabilities into the enterprise ... Read more »
Financial Times You can't stop them talking
Last year the New York Times columnist Thomas Friedman launched a withering attack on General Motors. GM demanded the right of response, but found itself embroiled in an e-mail dispute ... Read more »
Inside CRM Customer-Driven Innovation
Back on November 6, we ran a story about Salesforce.com's new idea incubator, Salesforce Ideas, a product it was selling to customers to allow them to harvest, rank and evaluate ideas from customers, employees and other interested parties ... Read more »
LexisNexis M World
Trends. Social media and collaborative tools are on the upswing in public and private sectors ... Read more »
MSNBC Turning Our Thoughts To Giving
Lately, the holiday frenzy has made me a consumeraholic. It's been all about shopping and piling onto my workload so I can make more money to shop more ... Read more »
CIO Update The Business Case for In-house Social Networks
Call them a plague against productivity – or, just maybe, they are the tool that will unlock enormous new value for business. The debate is that sharp ... Read more »
Computerworld Quantifying innovation as a key corporate value
Innovation – how often have we all heard it? "Innovation is a key corporate value." "Innovation is the key to our success." "Innovation is vital to corporate success in the global marketplace." ... Read more »
ZDNet Brightidea.com manages your bright ideas...
Brightidea.com is one of the companies on my 2008 watch list. The company offers enterprises a process in which they can encourage and manage innovation ... Read more »
Fast Company The Power of the Prize
Lo and behold, contests actually work to spur innovation. So should we use them for everything? ... Read more »
eWeek Social Startup Looks to Manage Bright Ideas
Looking to vault Salesforce.com and Spigit in idea management, Brightidea socializes its platform ... Read more »
InformationWeek How Will Your Social Computing Strategy Deliver ROI?
I spoke with Matthew Greeley, CEO of Brightidea.com, recently and came away impressed with its approach to delivering real value with Web 2.0 sizzle ... Read more »
BusinessWeek Cisco Pays Big for New Ideas
Competitions from the likes of Microsoft and Virgin are sparking innovation and drawing thousands of contestants from around the world ... Read more »
ZDNet Tech CEOs: Will they step up in a downturn?
Technology CEOs worth their paychecks are going to use this economic downturn to revamp business models and position for the so-called post recession era ... Read more »
New York Times How Can Web Tech Help Enterprises with Innovation Management?
In his book The Innovator's Dilemma, Professor Clayton Christensen of Harvard Business School describes the theory of how large outstanding firms can fail "by doing everything right." The innovator's dilemma ... Read more »
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