WebStorm offers a quick and cost-effective way to reach out to your customers, employees, or partners and establish a meaningful dialogue. Find out what your customers think of your services or products. Solicit ideas for new products and features, or on how to improve service. Encourage the generation of cost-saving or process-improvement ideas from your employees. Inform stakeholders of new developments and on the progress of promising ideas.
How to WebStorm
WebStorm is easy to set up, and has an intuitive interface that users of the internet will find instantly familiar. The overall process involves just a few simple steps:
Get the Word Out
Let people know about your open or targeted campaign by promoting on your website or sending a batch newsletter to the target group. Customize the WebStorm landing page with company logos, graphics and color. Inform users of the goals of your campaign through the landing page and in the built-in Blog. Encourage participation by offering Rewards and Recognition. WebStorm is designed to track user participation - experience has shown that incentives are an effective way to boost the number of ideas and foster collaboration.
Post Ideas
A user posts their idea on WebStorm. Depending on your needs, you can create custom forms to guide the users’ submission and ensure the collection of important information (no programming is required). When submitting an idea, the user can attach images, spreadsheets, video or other types of files to their submission. An image or video will automatically display as part of the idea.
Vote
The entire community of registered users can now view the ideas and "vote" by promoting or demoting an idea. Through custom categories or tags, users can focus on the areas they know best or are most interested in. By using the "wisdom of the crowd", WebStorm provides an organic method to allow the best ideas to rise to the top, allowing your company to first focus on the most promising ideas.
Participate
Ideas may be fleshed out and refined through the simple process of allowing users to comment on other people’s submissions. This "Web 2.0" approach makes it extremely easy and cost-effective to tap into the experience and creativity of thousands of employees or customers.
Maintain a direct dialogue with the community
WebStorm has a built-in Blog that can be used to keep the user community updated on recent developments in your campaign. Intriguing ideas can be highlighted. Product managers can inform people of upcoming products or features. Additional questions can be posed to the community to encourage new threads of ideas.
Why it works
WebStorm is an effective tool because it is simple to use, is always on, and it reaches users anywhere in the world or at any level of an organization. It greatly enhances your ability to generate new ideas and fuel the innovation process that is so critical to your success.
The use of Enterprise 2.0 technology enables instant communication with your target community. As more and more people participate in social networks, it becomes natural to extend that paradigm into the business world. Creating a virtual community with your customers increases brand loyalty and enhances trust. Providing a conduit for employee ideas, where input is instantly received and recognized, fosters a sense of ownership and stimulates participation.
Because it is an "on-demand" application, you avoid troublesome installation procedures and training sessions. Maintenance and Updates are all handled by BrightIdea staff. Access to the tool is through the internet, so users can participate from work, home, or on the road. There is virtually no learning curve, as the interface is intuitive and familiar.
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