Switchboard is the most powerful tool ever created to manage large scale numbers of ideas.
It automates the routing and refinement of ideas across silos and geographies to cross functional teams, ensuring that ideas
are fully vetted and that the right ideas continue into the company's innovation pipeline.
Switchboard is an effective tool because it is powerful, efficient, simple to use, is always on, and it reaches users across organizations no matter how disparate in job role or geography. It greatly enhances your ability to generate new ideas and fuel the innovation process that is so critical to your success.
Because it is an "on-demand" application, you avoid troublesome installation procedures and training sessions. Maintenance and Updates are all handled by BrightIdea staff. Access to the tool is through the internet, so users can participate from work, home, or on the road. There is virtually no learning curve, as the interface is intuitive and familiar.