“My Forrester Groundswell Award Submission”

WebStorm 5.0 from BrightIdea.com :: Corporate Social Networks for Innovation

WebStorm 5.0 by Brightidea.com is a software-as-a-service application that enables companies of any size to quickly and easily create a real-time, customizable feedback portal that promotes both internal and external innovation. Through the enhancement of the business communication channel and management of actionable ideas, companies using Brightidea.com's platform are able to engage with customers, employees, and partners in order to maintain a competitive edge and better meet customer needs.

The platform works by collecting and prioritizing ideas over the web, managing the entire innovation process from concept to launch. Standout features include:

• Robust front-end and the back-end tools to identify the best ideas, qualify their viability and see them through to reality
• Comprehensive implementation tracking, single sign-on capability and a key metrics & analytics dashboard
• Customization to match each customer's unique needs and provides a seamless user interface for customers
• On-demand configurability that is highly scalable, easy to use and effortlessly integrates with existing systems

Cisco I-Prize collected ideas from thousands of users in over 100 countries

Businesses know they must look beyond the boardroom or R&D department and engage a broader audience in the innovation process to maintain a competitive edge. In order to ensure success, executives must be able to quickly generate new ideas, qualify concepts with the most potential, and allocate the resources necessary to turn those ideas into reality. Brightidea.com currently helps over 300 companies manage the feedback of customers, partners, employees to identify the best ideas and turn them into real business results. For example, Honeywell-Grimes, a leading manufacturer of aircraft lighting components, yielded a 300% return on investment within 60 days in their first campaign with Brightidea.com.

Companies who use Brightidea.com embrace the groundswell through the creation of innovative communities, and in effect, achieve real business results. Examples include:

• Cisco uses Brightidea to run its I-Prize program, a global innovation contest that collects, ranks, and sorts ideas from users in over 100 countries
• Fast Company uses Brightidea to power the Fast Company Buzz pitch portal, which helps manage the process of ideas pitched to the publication

WebStorm 5.0 was released on May 20, 2008.