Introducing The SHOP – Innovating From the Inside Out with Jeff Ferreira-Pro of VSP Global

Jeff Ferreira-Pro, Idea Curator at one-stop vision shop VSP Global’s innovation lab, The SHOP, addressed our audience at Birds of a Feather 2014, and we’ve made the video available for you to watch, here. VSP Global is much more than an insurance and healthcare company that offers vision care to 64 million Americans. They also manufactured 3 million pairs of glasses last year, developed management software for optometrists, and launched a fashion company making stylish eyewear. Jeff’s group launched The SHOP last year as a VSP-owned startup with the independence to pursue what the eyewear and vision care industry will look like in the next 10-15 years. VSP’s units are divided into discrete silos, like 5 different companies, that Jeff and The SHOP are working to bring together for crowdsourcing innovation, using Brightidea. They began seeking areas of opportunity for disrupting the retail eyewear industry in the age of online shopping. The SHOP believes wearable technology is the wave of the future and VSP is producing Diane Furstenberg prescription glasses with Google Glass. Their partnership with Google Glass spawned a tenfold increase in visits on their employment website, displaying the value of marketing and partnering with strong brands. Alternative manufacturing is another area where they see great potential, embracing 3D printing and dynamic manufacturing to meet unpredictable demand. New technology such as mobile retinal scans and mobile prescriptions, might be seen as threats to VSP’s traditional business model, but The SHOP is working to embrace these new technologies and capitalize on them. Their innovation program employs a cross-organizational team, with ideas divided into disruptive ideas, challenging ideas, and straightforward...
Announcing Brightidea Fall 2014: Our Most Comprehensive Platform Release Ever

Announcing Brightidea Fall 2014: Our Most Comprehensive Platform Release Ever

We told you it was coming, and now it’s here! Today, on the anniversary of the first day we opened our doors, we’re pleased to announce the Fall 2014 release. The culmination of thousands of developer hours and private beta testing, Brightidea’s Fall 2014 release is our most feature-rich platform release in company history. The focus of the Fall 2014 Release is on delivering the world’s most flexible innovation platform for people-powered innovation. Recognizing that your corporate innovation needs are as diverse and unique as your people, the Brightidea platform offers the broadest set of capabilities to support a spectrum of innovation programs and processes, including crowdfunding, open innovation, new product development, public challenges, and dedicated innovation teams. With this massive flexibility, organizations now have a single platform for all their collaborative innovation needs, whether your programs are simple or advanced, new or mature, external or internal, time-boxed or ongoing. Most importantly, the Brightidea platform will adapt as your innovation needs evolve over time. Here are some of the key highlights of our Fall 2014 Release: Next Generation Workflow Years in development, this new configurable workflow is the keystone to the Platform’s unprecedented flexibility. With the new workflow, you can configure a complete end-to-end process that aligns with your existing innovation use case, whatever it is. At first glance you might recognize the design as similar to an agile task board. The concept is similar, but instead of moving tasks from left to right to completion, you are moving ideas through a completely customizable evaluation and selection process. The new workflow gives you the power and flexibility to configure...