Advertising Opportunities/Engagement Marketing
Below you will find our wide variety of engagement marketing opportunities:
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IdeaVirus Seeding
Start your own ideavirus! What is an ideavirus? Read about
what FastCompany has to say:
http://www.fastcompany.com/feature/meme.html
We are creating the
first Idea Friendly environment.
Specs:
Idea copy can be up to twenty lines
of 60 characters. We will help with the creative.
Deadline:
all creative materials due no less than five business days prior
to flight.
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Idea Contest Sponsorship
Target your important Early Adopter team and build your brand within relevant Associations. As a sponsor, your company logo will be posted on the home page and within the newsletter. You own all the ad space around a related contest. Contest sponsors are also eligible to receive preferred pricing on additional ad units.
Contest Sponsorship:
Runs: Standard
Contest runs 3 weeks
Deadline: Creative collaboration to begin no less than 15 business days prior to flight.
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Category Sponsorship
Target your best audience and build your brand within relevant categories. As sponsor, your company name will be posted above the title in the Category header. Content sponsors are also eligible to receive preferred pricing on additional ad units.
Daily Category Sponsorship:
Runs: Every business day
Deadline: Creative coordination to begin no less than 15 business days prior to flight.
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Peer-to-Peer Emails
Brightidea now offers three
highly visible Peer-to-Peer html emails. This is a very effective marketing
tool because to email receiver will be a personal friend of
the sender. The guarantee of impressions are very high in the form of
email marketing.
Runs: e-mail every business day, home page seven
days
Specs:
headline (35
character/space max)
text (6 line, 60
characters/spaces per line max)
URL
(60 character max)
3K max static gif image
— home page and html
only
Deadlines: image and text due five business days before
flight
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Premier Positioning
The
Top Spot occupies the prime position at the top Brightidea's home
page, text and HTML mailings, proven message-delivery real estate
with maximum impact on all Brightidea readers.
Ads
consist of a headline, copy (max 6 lines), a URL and a 3K static
image (100 X 100 or up to 150 X 60). Interactive forms, such as
a pull down list, are also available. Each ad is sent in e-mail
for five business days and remains on the home page for seven.
Runs:
home page seven days
Specs:
headline
(35 character/space max)
text
(6 line, 60 characters/spaces per line max)
URL
(60 character max)
3K
max static gif image —
home page and html only
Deadline:
image and text due five business days before flight
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Banner Ads
Our banner inventory is limited to
just one 468 X 60 spot. For ROS placements we currently accept gifs only
- no rich media. Top placement of this one
banner on every page guarantees exclusivity and reduces visual competition.
500,000 impressions are available on a monthly basis and can be
purchased as follows:
Specs:
12K max, three cycles of animation
Deadlines:
one week before flight
See
banner ad at the top of this page
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Spotlight Advertorial
Spotlight advertorials are text-based advertisements with a twist. Placement here is perfect for new product launches and newsworthy events. Each insertion includes one week of home page presence in addition to daily (Monday through Friday) delivery to HTML and TEXT subscribers.
Runs: Every business day in e-mail, seven days on home page
Specs:
200-300 words written by Brightidea staff
Company logo
URL, Email and Phone info included
Deadline: contact information due two weeks prior to flight, image one week.
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Brightidea ideas Booklets
Brightidea idea booklets are 4 color booklets design to help people with creative stimulation and development. The booklets will feature famous thought leaders.
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Brightidea TV and BOOK
We are current in development of both a Brightidea
Television Show and Brightidea Book Series.
Email us if you are interested in advertising or
sponsoring. |
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The Details
All
prices are NET.
Payment terms are 30 days net.
Invoices will be generated for ad activity within each month.
Cancellation policy is 50% fee for cancellation within 15 days of start.
If creative
deadlines are not met with correct materials, ad may be delayed at
advertiser’s
expense.
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Thanks again for your interest. If you need any further information, please don't hesitate to call or email me. I look forward to hearing from you.
Vincent Carbone
Advertising
(212)
267-5877
vincent@brightidea.com
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