Brightidea Achieves 'Ready for IBM Rational Software' Validation.

Brightidea's Leading Innovation Management Software Fully Integrates With IBM Rational Product Portfolio Management Solution.

SAN FRANCISCO, CA -- (Marketwire - June 7, 2010) -- Brightidea, a leader in on-demand innovation management, announced today that it has fully integrated its leading Innovation Management solution with IBM Rational Focal Point and has received "Ready for IBM Rational" validation.

Brightidea has also become an IBM Advanced Business Partner, indicating their commitment to bringing the company's Innovation Management solutions to IBM customers and Business Partners.

Brightidea will continue to enhance its solution and Rational integrations, with the support of IBM Rational, to deliver the combined value of idea management and product management for customers across vertical industries including healthcare, automotive, financial services, and telecom.

"This partnership further demonstrates Brightidea's dedication to delivering best-in-class solutions," said Matt Greeley, CEO of Brightidea. "We remain committed to excellence and look forward to providing the most evolved, flexible & fully integrated solutions to our customers."

Brightidea is excited to be a member of the Ready for IBM Rational software program and will be participating as a presenter in the Rational INNOVATE 2010 Conference in Orlando, Fla., June 6-10. For more information on this partnership and pricing for Brightidea solutions contact a Brightidea Representative.

About Brightidea
Brightidea is the market leader in On-Demand Innovation Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. The Brightidea platform is a flexible, scalable, and standards-based system that provides end-to-end tracking of the innovation process from concept through to realization. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, Harley-Davidson, Experian, Emerson, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com. Follow us on twitter @BrightideaHQ and join our innovation leaders group on LinkedIn.

Copyright © 2010 Brightidea, Inc. All rights reserved. Brightidea and the "Power of Innovation" logo are registered trademarks of Brightidea, Inc., and Brightidea owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

Media Contact:
Janelle Noble
Brightidea, Inc.
(646) 502-7916
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