Brightidea Helps Businesses Manage and Accelerate Innovation Through Alliance with HP.

Customers Now Have Web 2.0 Idea Management Tools to Establish, Manage and Execute Innovation Initiatives

SAN FRANCISCO, January 23, 2009 -- Brightidea, the leader in open innovation management, today announced that it has formed a global alliance with HP in order to provide businesses around the globe with the platform and tools they need to create custom innovation portals to collaborate with customers, employees or partners. HP is now reselling Brightidea.com's award winning products, including WebStorm 5.0 and the Brightidea.com Innovation Platform, to customers looking to establish or improve their innovation initiatives.

"Many executives are grappling with how to get innovation right," said Matt Greeley, CEO of Brightidea.com. "Through this alliance, Global 2000 organizations have access to proven expertise and the best software available for managing the innovation process."

Innovation has long been recognized as one of the key drivers of revenue growth and shareholder value across every industry, yet at many companies, the collection of new ideas is a fragmented process of emails, phone calls, whiteboard sessions and sticky notes. In order to remain competitive in today's global marketplace, businesses must deploy tools specifically designed to manage the innovation process from concept to launch.

Today, with the help of solutions from HP and Brightidea.com, businesses around the world can open up the innovation process to internal employees as well as partners and customers to gather new ideas for ways to improve the business, track and monitor each new idea or concept and allocate the resources necessary to turn those ideas into reality.

"Executives today know that they must stay ahead of the curve to accelerate growth, from ensuring that a new product is better than the competition's to streamlining business processes," said Michael Uram, manager of Americas Manufacturing Marketing at HP. "Through our relationship with Brightidea.com, we can provide businesses, across all industries, with the tools and services they need to jump-start, manage and track their innovation initiatives."

About Brightidea
Brightidea.com is the market leader in Innovation Pipeline Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. The Brightidea.com platform is an integrated set of Web 2.0 and social networking tools specifically designed to stimulate innovation in large organizations. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, Harley-Davidson, Experian, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea.com is closely held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

Copyright © 2009 Brightidea, Inc. All rights reserved. Brightidea.com, WebStorm and the "Innovation at Work" logo are registered trademarks of Brightidea, Inc.. Other names used herein may be trademarks of their respective owners.

Press Contact:
Kelly Krebs
Horn Group, Inc.
(415) 905-4059
kkrebs@horngroup.com