Flood of Acrobat.com Customers Spurs Ideas Community Portal.

New Portal Enables Rapidly Growing Customer Base to Easily Share Ideas and Feedback with Adobe.

SAN JOSE, Calif. -- March. 23, 2009 -- (EON: Enhanced Online News) -- Adobe Systems Incorporated (Nasdaq:ADBE) today introduced Acrobat.com Ideas, a new site for Acrobat.com users to share their voice, opinions and ideas about the services and features on Acrobat.com. Since the beginning of 2009, more than one million users have signed up for Acrobat.com. Now through Acrobat.com Ideas, powered by Brightidea.com's WebStorm 5.0 technology, this rapidly growing customer base can easily post ideas for Acrobat.com features, vote on other people's ideas, and submit comments and feedback. The best and brightest ideas from the community can then be used in future improvements and updates to Acrobat.com.

Acrobat.com is a set of online services – file sharing and storage, PDF converter, online word processor, and web conferencing – that take advantage of PDF, Adobe Flash and Adobe AIR technologies to deliver engaging online experiences that go well beyond traditional office productivity tools. Since the launch of Acrobat.com as public beta in June 2008, people have been using these services, including Adobe Buzzword and Adobe ConnectNow, to collaborate and communicate in real-time with others. Now, users have the opportunity to make the Acrobat.com experience even better by sharing their feedback through Acrobat.com Ideas.

Brightidea.com, the leader in innovation management software, worked with Adobe to create Acrobat.com Ideas based on WebStorm 5.0 software. WebStorm 5.0 is a corporate social network that enables businesses to quickly and easily create customer innovation portals to establish collaborative environments with customers, employees or partners. For example, businesses can use it to gather prioritized feedback from customers to ensure they are providing the enhancements and new features that are the most popular among end-users, ultimately improving customer satisfaction. With the help of Brightidea.com, Adobe can efficiently gather, track and rank user input on Acrobat.com features in order to better understand user priorities.

The Acrobat.com Ideas portal is available online immediately through the end of June, 2009 at http://ideas.acrobat.com.

Quotes:

Erik Larson, director of marketing and product management, Adobe's Business Productivity Business Unit
"Acrobat.com is a new breed of software that leverages the best of the Web to help people work with each other more effectively than ever before. Because Acrobat.com lives in the cloud, we can update it more frequently to respond to customer needs. By working with Brightidea.com, we can have our finger on the pulse of our users' needs and expectations, closing the loop and incorporating their feedback more quickly to continually improve the Acrobat.com experience."

Matthew Greeley, CEO, Brightidea.com
"Adobe has been at the forefront of providing innovative solutions for their customers, and enabling community participation in the evolution of Acrobat.com is an exciting next step in the process of innovation. We're pleased to work with Adobe to deliver a corporate social network for their users through Acrobat.com Ideas."

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About Brightidea
Brightidea is the market leader in Innovation Pipeline Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. The Brightidea platform is an integrated set of Web 2.0 and social networking tools specifically designed to stimulate innovation in large organizations. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, Harley-Davidson, Experian, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea is closely held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

Contacts
Adobe Systems, Inc.
Stephanie Morey, 408-536-3218
smorey@adobe.com
or
A&R Edelman
Justin Norton, 650-762-2905
jnorton@ar-edelman.com

Copyright " 2009 Brightidea, Inc. All rights reserved. Brightidea.com, Switchboard, WebStorm and the "Innovation at Work" logo are registered trademarks of Brightidea, Inc.. Other names used herein may be trademarks of their respective owners.

Press Contact:
Kelly Krebs
Horn Group, Inc.
(415) 905-4059
kkrebs@horngroup.com

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