IDeaS Revenue Optimization Selects Brightidea to Drive Customer Service Efforts.

Web 2.0 Tools Enable Company to Meet Customer Needs and Drive Innovation.

SAN FRANCISCO, July 21, 2008 -- Brightidea, the leader in open innovation management, announced today that IDeaS Revenue Optimization is using the Brightidea.com on demand innovation software, WebStorm 5.0, to provide an outlet for customers to offer feedback and suggest new product enhancement ideas. With the help of Brightidea.com, IDeaS is now able to easily and effectively collect, organize and rank IDeaS V5i Revenue Management solution product enhancements via their IDeaShare social networking tool in order to better meet their client's needs and reduce churn.

"As a company, we are dedicated to providing our clients with the tools and solutions they need to improve their revenue, operations and profitability. WebStorm 5.0 enables us to ensure that we keep an open line of communication with clients to meet that goal," said Linda Hatfield, Vice President of Product Management for IDeaS.

Founded in 1989, IDeaS Revenue Optimization is a provider of enterprise revenue management solutions and services. The company invented critical decision solutions that enable global organizations to understand, anticipate and react to consumer behavior in order to maximize company-wide revenue and profits. Prior to using Brightidea.com, the team followed a manual process to track and qualify the enhancements they gathered from clients. Today, with the help of WebStorm 5.0, the company is able to quickly determine which suggestions will have the most impact across their client base.

"IDeaS joins a growing list of companies who have taken the process of customer feedback to the next level," said Matthew Greeley, CEO of Brightidea.com. "We are proud to offer the Best of Breed tools that companies need in order to meet the demands and needs of their customers."

WebStorm 5.0 is a corporate social network that enables businesses to quickly and easily create custom innovation portals to establish communication channels with customers, employees and partners. For more information on how customer feedback portals are driving success at organizations around the globe, go to http://www.brightidea.com/i/webstorm.asp.

About IDeaS Revenue Optimization
IDeaS Revenue Optimization is the premier provider of enterprise revenue management solutions and services. By providing Forecasting, Optimization and Pricing solutions and consulting, coupled with IDeaS' On Demand Software as a Service (SaaS) applications, IDeaS can help make an immediate impact on company revenue and profitability.

IDeaS' goal is to work hand-in-hand with clients to identify strategically important, complex business problems and then develop unique revenue management and optimization strategies that enable global organizations to understand, anticipate and react to consumer behavior in order to maximize company-wide revenue or profits.

Headquartered in Minneapolis, Minnesota, IDeaS maintains global technology, support, sales and distribution offices in North & South America, the United Kingdom, Europe, Africa, Middle East, Australia and Asia. For more information, visit www.ideas.com.

About Brightidea
Brightidea.com is the product and market leader in the Innovation Pipeline Management (IPM) software market. Nearly 300 businesses rely on Brightidea.com's software to track and accelerate their innovation pipeline. The Brightidea.com platform is an integrated set of social networking tools including: Idea Management, Pipeline Tracking, Customer Feedback, Expert Location, Supplier Management, Research Blogs, Rewards & Recognition, and Financials. Brightidea's software has been successfully deployed by Harley-Davidson, Bosch, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell and many others. Founded in 1999, Brightidea.com is privately held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

For more information, please contact:
Meghan Roman
Horn Group, Inc. for Brightidea.com
Tel: 858-901-3255
mroman@horngroup.com

or

Kelly Krebs
Horn Group, Inc. for Brightidea.com
Tel: 415-905-4059
kkrebs@horngroup.com