Brightidea Partners With Mensa Braintrust to Put Genius to Work.

New Service Allows Big Brands to Crowdsource Ideas From the High IQ Network.

NEW YORK & SAN FRANCISCO, October 1, 2007 (BUSINESS WIRE) -- Mensa Process and Brightidea today announced a strategic alliance that enables companies to instantly tap into a global network of high IQ problem-solvers over the web. The service was developed over the past two years, and has already been used by Procter & Gamble, Bayer and Diageo. The exclusive partnership includes co-marketing and integration into the Brightidea.com's class-leading Innovation Pipeline Management (IPM) platform.

"Brightidea.com is the best platform available for quickly harnessing the wisdom of the crowd," said David Wynett, Managing Director, Mensa Process, "and we manage one of the world's smartest crowds, so it's a natural fit."

Whether a company is seeking a new-to-the-world product concept, to extend a brand, or name a product, the brilliant minds of Mensa bring a level of creative perspective and insight, that can be found no where else. "Brightidea.com enables us to capture and develop innovative ideas in a single place regardless of whether our members are sitting in Stockholm or Hong Kong."

The new service is directly integrated into Brightidea.com's web-based Innovation Pipeline Management (IPM) platform and Mensa Process online panels are immediately available to all Brightidea.com customers. While co-developing the service, Brightidea.com engineers invented a new online brainstorming tool to better facilitate the rapid-fire style of brainstorming that was a characteristic of the Mensa Process sessions.

"The results we have seen from Mensa Process have been incredible," said Matthew Greeley, CEO of Brightidea.com. "The ideas coming out of these online brainstorming sessions are unprecedented in insight and commercial potential."

Mensa Process participants have a verified genius IQ and are available in online brainstorming panels, in categories such as: Smart Moms, Healthcare Experts, IT Gurus, Marketing Specialists, and many more. "We are extremely excited make this one-of-a-kind service available exclusively to customers on the Brightidea.com platform."

About Brightidea
Brightidea.com is the product and market leader in the Innovation Pipeline Management (IPM) software market. Nearly 300 businesses rely on Brightidea.com's software to track and accelerate their innovation pipeline. The Brightidea.com platform is an integrated set of Web 2.0 and social networking tools specifically designed to accelerate innovation, including: Idea Management, Pipeline Tracking, Customer Feedback, Expert Location, Supplier Management, Research Blogs, Rewards & Recognition, and Financials. Brightidea's software has been successfully deployed by Harley-Davidson, Bosch, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell and many others. Founded in 1999, Brightidea.com is privately held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

About Mensa Process
Mensa Process draws on the bright, creative, passionate and problem-solving minds from Mensa. Members of Mensa represent the top two percent in general intelligence. With more than 100,000 Mensa members in 100 countries throughout the world, Mensa Process leverages these smart minds to give companies a competitive edge by helping to solve complex problems and identifying new growth opportunities. The Mensa Process is exclusively licensed to LMCA, a strategic brand licensing firm.

With the network of Mensa members distributed throughout the world, Brightidea.com provides an online platform to foster coordination, capture ideas, measure and show their commercial value. For more information, visit www.mensaprocess.com.

Contact: Horn Group, Inc.
Meghan Roman, 858-901-3255, mroman@horngroup.com
Kelly Krebs, 415-905-4059, kkrebs@horngroup.com

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