Bosch Accelerates Product Innovation With Brightidea.

Web 2.0 Tools Enable Global Supplier of Appliances and Tools to Improve the Innovation Pipeline and Process.

SAN FRANCISCO, July 17, 2007 -- Brightidea, the leader in open innovation management, today announced that Bosch is using its software-as-a-service suite to build its product development pipeline. Widely known for its premium dishwashers, built-in ovens, laundry machines and refrigerators, using Brightidea.com Bosch is able to easily and effectively collect, organize and rank new ideas for products from both internal employees and external contributors. By streamlining its innovation pipeline, Bosch can better meet the needs of its worldwide customers.

With over 200,000 employees and offices in over 50 countries, Bosch has steadily grown into a global leader in manufacturing high-quality appliances for individuals and businesses around the world. In order to maintain its reputation for innovation and quality engineering, Bosch must consistently look for new markets to enter and products to develop. Although there is a focused R&D operation within Bosch, the company also solicits ideas from outside resources such as freelancing inventors. While only a small percentage of ideas merit further review, Brightidea.com improves the global, multi-departmental evaluation process by incorporating search technology and the ability view pictures of a prototype, as opposed to using flat files and stale excel spreadsheets.

Prior to using Brightidea.com, the team had a difficult time determining which ideas had the most revenue potential. Today, the company is able to accurately tie financial data to each new idea, measure the opportunity and opportunity-cost, and shift resources to projects that have a wider consumer appeal and better revenue prospects. This enables Bosch to better react to competitive pressures as well as increases the productivity of both the innovation team and company executives.

"Too many companies today are relying on spreadsheets or complicated word documents to manage their innovation process and missing huge growth opportunities," said Matthew Greeley, CEO of Brightidea.com. "We are excited to add Bosch to the growing list of companies who are using innovation management solutions to turn ideas into realities."

About Brightidea
Brightidea.com is the market and technology leader in Innovation Pipeline Management. Nearly 300 businesses around the world use its software-as-a-service suite to convert their employee, partner and customer ideas into a reality. The Brightidea.com platform is an integrated set of Web 2.0 and social networking tools specifically designed to simplify and accelerate the innovation process, allowing users to collect, organize and rank ideas, then evaluate ROI and track the progress of each resulting product or project. Brightidea's software has been successfully deployed at Experian, Cisco, Harley-Davidson, Bosch, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea.com is privately held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

Contact:
Kelly Krebs
Horn Group, Inc.
Tel: 415-905-4059
kkrebs@horngroup.com